Jockey Bares New Apparel Catalog

Jockey aficionados have a new way to get their favorite skivvies: The iconic underwear brand has launched its first apparel catalog.

The catalog dropped May 5 and went to 500,000 households. Roughly 80% of the slim-jim-size books mailed to house file names, and the rest to prospects. The 44-page catalog sells Jockey-branded merchandise, integrating the latest offerings from the Kenosha, WI-based manufacturer across all categories, including, underwear, bras, and activewear.

"We have been trying many direct marketing formats over the past few years, and we feel that the catalog--due to its rich content--allows us to share our brand and products in compelling ways," says Chris Smith, Jockey’s vice president, e-commerce and catalog. The book also includes consumer reviews of many of the products.

Though Jockey is known for its underwear, Smith hopes the catalog will help promote it as a lifestyle brand. "There are a few lifestyle brands that also have underwear," Smith said. "We are starting with underwear and adding active lifestyle product."