Catalog News
More Best Practices in Catalog Cover Design
There are four main strategies that create successful front covers - those that grab the recipient’s attention and get opened: relevance, emotion, drama and differentiaton....
5-Day Delivery Bill Not Likely to Pass This Year
Is it possible that Congress will enact a bill this year that would eliminate Saturday mail delivery? According to several postal experts, there are two chances for that occurring in 2011: slim and none....
House Panel Approves Bill For Five-Day Postal Delivery
A House of Representatives subcommittee approved legislation Wednesday to end Saturday mail delivery. ...
Marketers and Lobbyists Weigh In on USPS Crisis
What does a potential USPS shutdown mean for multichannel merchants that rely on the catalog channel? Multichannel Merchant senior writers Tim Parry and Jim Tierney went to the NEMOA Fall Conference in Quincy, MA on Sept. 21 and asked that question to five retail industry leaders....
Obama’s Proposals Might Not Save USPS
President Obama is trying to lend a helping hand to the cash-strapped U.S. Postal Service. But his proposals revealed this week aren’t nearly enough to save the USPS, according to industry experts....
Charleston Gardens Testing Slim-Jim Catalogs
Charleston Gardens mailed its first slim-jim sale catalog during the U.S. Postal Service’s summer “mail sale” in 2009, says Leeda Marting, the merchant’s founder/president. The company just completed its third summer sale edition, using the slim-jim format “to differentiate the sale book from our regular catalogs.” ...
Wait and See: Mailers react to USPS fiscal crisis
There is no question that the U.S. Postal Service is facing financial trouble. In early September, Postmaster General Patrick Donahoe characterized its "restrictive business model" as being in a state of "crisis." Remedies for this crisis could include anything from rate increases to curtailed delivery days to reductions in labor forces....
NewPage Files Chapter 11
Ongoing rumors of financial troubles for NewPage Corp., the largest manufacturer of coated paper in North America, became reality yesterday: Its parent company NewPage Group filed for Chapter 11 bankruptcy...
Express Launching Print and Digital Catalogs
Fashion apparel retailer Express is releasing its first catalog. The 48-page book is expected to be in mailboxes by the end of August. ...
Collections Etc. Parent Launches Apparel Catalog, Website
The parent company of low-priced gifts cataloger Collections Etc. is getting into the women’s apparel business. ...
Chesapeake Fine Food Group Acquires Impromptu Gourmet Catalog
Upscale food merchant Chesapeake Fine Food Group got a bit bigger on Aug. 8 when it acquired the assets of the Impromptu Gourmet catalog from M&S Foods....
Religious Marketer Tries to Reach Younger Audience
The Printery House is reworking its direct marketing and search strategy to increase efficiency and appeal to a younger audience....
Williams-Sonoma Looking to London
Williams-Sonoma has set its sights on the U.K.: The kitchen/home goods retailer will open stores in London sometime next year, according to published reports...
Country Curtains Cofounder Fitzpatrick Dies
John “Jack’’ Fitzpatrick, who cofounded Country Curtains with his wife, Jane, died July 23 at age 88...
Quad/Graphics, Transcontinental Exchange North American Assets
Printers Quad/Graphics and Transcontinental on July 13 announced that they have agreed to swap assets: Quad will acquire Transcontinental’s Mexican operations and sell its Canadian operations to Transcontinental....
Signature Styles Chapter 11 Case Hits a Snag
Signature Styles has run into a snag in its Chapter 11 bankruptcy case. The trustee overseeing the case told a judge that Signature Styles, a division of private equity firm Patriarch Partners that was formed to purchase Spiegel Brands two years ago, shouldn’t receive approval of its proposed bidding procedures....
Catalogs Big Part of Mail: USPS Inspector General
Catalogs are a "hugely important part of the mail." That was the message from David C. Williams, U.S. Postal Service Inspector General, to attendees at the National Catalog Forum. The show was held in Washington June 21-22 by the American Catalog Mailers Association....
Cintas Catalog Tries On QR Code
Hospitality industry apparel merchant Cintas Corp. unveiled its 2011 Uniform Book on June 1...
ACMA Head: Don’t Rule Out Exigent Postal Rate Hike
The U.S. Postal Service probably won’t use the pending exigent rate case to raise catalog rates any higher than it would otherwise. But the USPS is “under some pressure” from the Postal Regulatory Commission to increase rates for Standard Mail flats...
Orchard Brands Secures $90 Million in Financing
Five months after it filed for Chapter 11 bankruptcy protection, multititle mailer Orchard Brands is ready to forge ahead as a leaner, stronger company. ...
OneStopPlus.com Adds Catalog Channel
Plus-size women's apparel marketplace OneStopPlus.com dropped what it hopes is its first on many catalogs in the mail on May 31. ...
Chapter 11 for Signature Styles
Spiegel is back in bankruptcy. Signature Styles, a division of private equity firm Patriarch Partners formed two years ago to purchase Spiegel Brands, filed for Chapter 11 bankruptcy protection in the U.S. Bankruptcy Court for the District of Delaware late Monday...
Shoes For Crews Launching Healthcare and Industrial Catalogs
Shoes For Crews, which makes and sells slip-resistant footwear for a variety of business-to-business industries, is expanding its healthcare and industrial product lines. ...
Roaman's Execs Share The Reinvention of The Brand
It’s hard to be hip when you’ve been around for 105 years. And if your brand specializes in plus-size apparel for mature women—historically not known for its fashion forwardness—it’s particularly challenging to stay relevant....
Mary of Puddin Hill Catalog Closes
Food gifts cataloger Mary of Puddin Hill is closing. The company, which had launched in 1948 as a maker of Texas Pecan cakes, shut its store on May 21...
