Tips for Testing: What Paper is Right for Your Catalog?
When the going gets tough, catalogers often look at changing their paper to cut costs. According to the recent MCM Outlook 2010 survey on Catalogs, 39.2%...
Vera Bradley Gets Playful
WE'D NEVER REALLY SEEN THE VERA BRADLEY CATALOG, so when the fabric handbags and accessories merchant's Summer 2010 edition arrived, we were surprised...
ABC Supply Acquires Bradco Supply
Described as its largest acquisition ever, ABC Supply Co. has signed an agreement to acquire Bradco Supply Corp. The boards of both companies approved the purchase and expect it to close by the end of June. ...
Lillian Vernon Virginia Beach Operations to Close
Current USA, the parent company of personalized gifts merchant Lillian Vernon, plans to shut down the venerable cataloger’s Virginia Beach, VA, operations by August 2011....
Live From the National Catalog Forum: Prospect or Die
Nashville—While prospecting through traditional direct mail channel isn’t getting any easier or cheaper, catalogers have to need to bring in new customers to grow their businesses—everybody knows this....
USPS VP: Time to Implement Five-Day Mail Delivery
With first-class mail slowly eroding away, the time is now to implement five-day delivery, according to Sam Pulcrano, vice president of sustainability for the U.S. Postal Service....
USPS Issues Final Rule on Catalog Droop Test
The U.S. Postal Service in late February published a final rule regarding eligibility for commercial flats failing the deflection or “droop” test in the Federal Register....
Lands’ End Lays Off 60
Apparel merchant Lands’ End last week laid off 60 employees. Half of the workers were from its Dodgeville, WI-based U.S. operation, the rest were from its European divisions. The job cuts did not include seasonal workers....
Quad/Graphics Acquires World Color Press
Printer Quad/Graphics has acquired rival World Color Press. The deal will create North America’s second-largest commercial catalog printer by sales; R.R. Donnelley is the largest....
Musician’s Friend Cover Makes a Buddy
Musician’s Friend, a direct marketer of musical instruments and unit of retailer Guitar Center, gets into the spirit of the season with its recent catalog cover depicting a guitar-wielding Santa and an elf on the drums...
Williamsburg Shuttering Print Catalog
It’s the end of the line for the Williamsburg catalog: The Colonial Williamsburg Foundation announced Dec. 4. it will close its mail order catalog next spring and lay off 14 employees. ...
Coldwater Creek's Pence Looks to Recoup Lost Margins
Determined to stem the downward slide of his company and return it to profitability, co-founder/president/CEO Dennis Pence said the merchant will put a new focus on its direct business, including a boost in its catalog circulation. ...
Penney Dumps Big Book Catalog
Another big book catalog bites the dust: J.C. Penney announced Nov. 18 it would no longer publish the semiannual big book catalog....
Office Depot Launches Catalog for HUBs
Office Depot has released its first catalog that showcases its suppliers that are Historically Underutilized Businesses. ...
1-800-Flowers Selling Home, Gifts Titles
MULTITITLE MAILER 1-800-FLOWERS.COM will stick to floral and food gifts moving forward. The company has classified its home and children's gifts business...
Gardens Alive! Buys Thompson & Morgan
Gardens Alive! continues to grow like a weed: The horticultural mailer announced Sept. 25 it has acquired the U.S. operations of Thompson & Morgan Seedsmen. ...
Morton's Launches Steaks Catalog
If you have a hankering for Morton's but you don't live near one of the famed steakhouse's locations, fear not: Morton's is going direct....
Live From NEMOA: ACMA’s Postal Battle Not Just About Rates
Catalogers are desperate to hold rates for Standard Mail flats to a minimum, and the American Catalog Mailers Association is working to help the industry on that front....
Coldwater Creek's Pence Back As CEO
Dennis Pence has replaced Daniel Griesemer as president/CEO of women's apparel and accessories seller Coldwater Creek, the company announced today. ...
J.C. Penney’s New Line Speaks to Younger Women
Multichannel general merchant J.C. Penney is targeting a younger demographic with the launch of She Said, a contemporary career sportswear brand geared to professional women. ...
FedEx SmartPost, USPS Team Up on Returns Service
FedEx SmartPost Returns Service uses the Postal Service's Parcel Return Service. Participating retailers will include a prepaid label in the original shipment along with return instructions. ...
USPS: Leglislative Relief or Bust?
Dealing with massive financial losses coupled with steep declines in mail volume, the U.S. Postal Service is counting on pending legislation House (H.R. 22) and Senate (S-1507) to survive. ...
Charming Shoppes Shuffles Management And Won’t Sell Figi’s
Charming Shoppes, Inc. has shuffled and augmented its management. The women’s apparel marketer also said it would no longer attempt to sell its Figi’s food business. ...
Moosejaw Mountaineering Launches Summer Gear Catalog
Gear and outerwear merchant Moosejaw Mountaineering has launched its first catalog to focus completely on backpacking and climbing gear. ...
Catalogers Upbeat on USPS Mail Sale Proposal
The U.S. Postal Service on April 21 announced details of its upcoming “Summer Sale” for Standard Mailers....
