In the four years since it was sold by Federated Department Stores, Fingerhut has quietly but steadily rebuilt its business, to the point that it has mailed its first spin-off specialty title under its current ownership.
You know you should time your list rental and mailing frequencies to the average buying cycle of your dominant customer segment.
Are your Web buyers or your catalog requesters dragging down your response rates? Many catalogers face a problem of the flood of Web buyers, in that the number of buyers is going up but response to house buyer file mailings is going down.
Chicago-based R.R. Donnelley & Sons, the largest printer in North America, agreed on Oct. 31 to buy Menasha, WI-based printer Banta Corp. for $1.3 billion in cash.
Four former Lands’ End executives have joined forces to create Fair Indigo, a multichannel apparel company with a socially conscious message. Calling
The Y Catalog The desire to bring awareness to the notion of seva, or the spirit of service, inspired the launch of the Y Catalog of yoga products in
Like most everyone else, catalog companies are always looking for ways to cut costs. And now, with the pending postal rate increase, there’s a greater
Lake Champlain Chocolates was scheduled in October to move its packaging, warehousing, and shipping divisions into a building down the street from its
In the vast ninth-floor conference room at the White Plains, NY, headquarters of Lillian Vernon Corp., president/CEO Michael Muoio is on the edge of his
Postmaster General Jack Potter said on Sept. 20 that he expects the new postal rates to take effect on May 6, 2007. But some observers say that, given