London–Online public relations isn’t simply a matter of devoting a section on your Website to press releases and the phone number of your PR contact–though that is a key, and often overlooked, tool.
A year before multititle mailer Redcats USA loses the rights to the Lane Bryant Catalog, it has revealed its new name for the venerable plus-size women’s apparel brand: Woman Within.
In a move that fulfills its quest to become a billion-dollar family of apparel companies, private equity firm Golden Gate Capital has acquired low-end apparel marketer Haband Co.
Scented candles manufacturer/marketer Yankee Candle Co., announced today it was sold for $1.4 billion to an affiliate of Chicago-based private equity firm Madison Dearborn Partners.
London–What does “The DaVinci Code” have in common with catalog creative? Plenty, according to Lois Boyle, president/chief creative officer for Mission, KS-based consultancy J. Schmid and Associates.
Reducing fulfillment costs becomes the driving force in many companies. Unfortunately, this creates a dichotomy. On one side, costs are reduced, increasing short-term profitability. The other side is a reduction of service that alienates customers. It reduces growth and long-term profitability. The challenge is to find a balance between service and expense.
Not to be outdone by Oxfam America’s online catalog, which the international relief organization debuted Oct. 10, the World Wildlife Fund on Monday mailed its first print catalog.
The news that online shoes merchant ShoeMall.com dropped its first catalog during the second week in October sounded like another Web pure-play dabbling in print.
San Rafael, CA
Mailers often struggle with calculating how frequently they can profitably mail their buyer file and what frequency optimizes profitability. The following calculation is based on comparing two mailing frequencies.