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CatalogOct 24, 2006 8:55 PM By Heather Retzlaff
San Rafael, CA
CatalogOct 23, 2006 10:33 PM By Jim Coogan
Mailers often struggle with calculating how frequently they can profitably mail their buyer file and what frequency optimizes profitability. The following calculation is based on comparing two mailing frequencies.
CatalogOct 16, 2006 9:17 PM By Jim Coogan
Many managers don
CatalogOct 16, 2006 9:14 PM By Michelle Farabaugh
Prospecting results are traditionally reviewed based on the total performance of sales per book for each list, and subsequent mailing decisions are based on these results. In actuality, you should conduct further analysis to determine the true strength of each particular list and whether it makes sense to rent that list going forward.
CatalogOct 16, 2006 9:02 PM By Mike Yapuncich
The large volume of mail processed by the U.S. Postal Service between Thanksgiving and Christmas can provide challenges to both catalogers and mail carriers. In anticipation of the holiday rush, you should allow ample time to employ sophisticated list cleansing strategies so that you can be sure your mailings reach all of your customers and prospects.
CatalogOct 12, 2006 8:09 PM By Richard H. Levey
(Direct) Footwear merchant ShoeMall has not only launched a print catalog, but it is also revitalizing its e-commerce site.
CatalogOct 12, 2006 1:27 AM By MCM staff
Second-quarter sales at Rochester, NY-based Transcat, a manufacturer/marketer of test, measurement, and calibration instruments, rose 5%
CatalogOct 11, 2006 11:32 PM By MCM staff
Cataloger/retailer Eddie Bauer Holdings will begin trading on the Nasdaq Global Market on Oct. 12
CatalogOct 11, 2006 9:40 PM By Heather Retzlaff
After years of selling its footwear and apparel to retailers and in its own stores and Website, Timberland is launching a print catalog.
CatalogOct 11, 2006 2:55 AM By Jim Tierney
In Hispanic culture, the quinceanera
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