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Catalog ARCHIVE

Bassett Furniture cozies up to cataloging  Oct 01, 2006 9:30 PM By Jim Tierney

Bassett Furniture may have been founded in 1902, but that doesn’t mean the Greensboro, NC-based manufacturer/retailer isn’t willing to try something new.

Winterthur puts gifts book on hold  Oct 01, 2006 9:30 PM By Jim Tierney

Due to a steady decline in sales, the Winterthur Museum has suspended its gifts catalog indefinitely. The Winterthur, DE-based organization, which is

Computing 2Q profits  Oct 01, 2006 9:30 PM By Jim Tierney

It was another profitable quarter for the business-to-business and computer marketers tracked for Multichannel Merchant by Wellesley, MA-based investment

Home, sweet home catalogs  Oct 01, 2006 9:30 PM By Sherry Chiger

As the size of the average American home has been creeping upward over the years, so has the size of the 12-month active universe for the home catalogs

Ay Carrumba! Eleventh-Hour Debate Over Parcel Rates Could Kill Postal Reform  Sep 27, 2006 8:32 PM By Mark Del Franco

As the House and the Senate mull the merits of enacting postal reform, it appears that 11th-hour lobbying efforts brought by private-sector package delivery firms over parcel rates could threaten postal reform, according to Jerry Cerasale, senior vice president of government affairs for the Direct Marketing Association in Washington.

Lake Champlain Chocolates Moving to Greener Pastures  Sep 27, 2006 8:28 PM By Mark Del Franco

Lake Champlain Chocolates in October is moving its packaging, warehousing, and shipping divisions into a building down the street from its Burlington, VT, headquarters. Not only is the new 47,000 sq. ft.- location more than double the size of its old distribution center, it’s also a whole lot greener.

Eleventh-Hour Debate Over Parcel Rates Could Kill Postal Reform  Sep 26, 2006 5:23 AM By Mark Del Franco

As the House and the Senate mull the merits of enacting postal reform, it appears that 11th-hour lobbying efforts brought by private-sector package delivery firms over parcel rates could threaten postal reform,

Making Catalog Requests Your Most Profitable Prospecting Method  Sep 25, 2006 6:53 PM By Jim Coogan

Using two-step catalog requests for customer prospecting is a long-established strategy. But the model is changing rapidly with the influx of Web catalog requests.

Live from NEMOA: Print Is Alive and Well  Sep 25, 2006 5:19 PM By Jim Tierney

Saratoga Springs, NY

Live from NEMOA: Sales Promotions a Subject of Debate  Sep 22, 2006 4:11 AM By Jim Tierney

Saratoga Springs, NY–Sales promotions or no sales promotions? That was the question posed during a session at the






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