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CatalogSep 26, 2006 5:23 AM By Mark Del Franco
As the House and the Senate mull the merits of enacting postal reform, it appears that 11th-hour lobbying efforts brought by private-sector package delivery firms over parcel rates could threaten postal reform,
CatalogSep 25, 2006 6:53 PM By Jim Coogan
Using two-step catalog requests for customer prospecting is a long-established strategy. But the model is changing rapidly with the influx of Web catalog requests.
CatalogSep 25, 2006 5:19 PM By Jim Tierney
Saratoga Springs, NY
CatalogSep 22, 2006 4:11 AM By Jim Tierney
Saratoga Springs, NY–Sales promotions or no sales promotions? That was the question posed during a session at the
CatalogSep 22, 2006 4:07 AM By MCM staff
If at first you don’t succeed, try again. That’s what Collegiate Pacific intends to do by offering once again to acquire the remaining shares of Sport Supply Group it does not currently own
CatalogSep 21, 2006 1:59 AM By Mark Del Franco
Four former Lands’ End executives have teamed together to create Fair Indigo, a multichannel apparel company with a socially conscious message.
CatalogSep 21, 2006 12:34 AM By Mark Del Franco
Mount Horeb Mustard Museum doesn’t have the resources of a Lands’ End or a J.C. Penney. But what the purveyor of
CatalogSep 18, 2006 7:45 PM By MCM staff
According to the Abacus 2006 Multichannel Trend Report, the majority of direct sales captured in 2005 continued to take place via traditional “mail order” (phone/mail/fax), with 51% of households ordering through traditional channels.
CatalogSep 18, 2006 7:32 PM By Michelle Farabaugh
To profitably grow a business, you need to invest the right amount in prospecting. But what is that right amount? It varies by company based on several factors including sales goals, profitability targets, short- and long-term strategic plans, and how customer lifetime value (LTV) compares with acquisition costs.
CatalogSep 10, 2006 8:04 PM By Jim Coogan
Jim Coogan, president of Santa Fe, NM-based consultancy Catalog Marketing Economics, says that it is worthwhile to pay for those extra selection charges to get the most targeted names available from rental lists. After all, the incremental response from taking the best-of-the-best names from a rental list will pay the extra costs of the selects.