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CatalogSep 18, 2006 7:32 PM By Michelle Farabaugh
To profitably grow a business, you need to invest the right amount in prospecting. But what is that right amount? It varies by company based on several factors including sales goals, profitability targets, short- and long-term strategic plans, and how customer lifetime value (LTV) compares with acquisition costs.
CatalogSep 10, 2006 8:04 PM By Jim Coogan
Jim Coogan, president of Santa Fe, NM-based consultancy Catalog Marketing Economics, says that it is worthwhile to pay for those extra selection charges to get the most targeted names available from rental lists. After all, the incremental response from taking the best-of-the-best names from a rental list will pay the extra costs of the selects.
CatalogSep 08, 2006 6:19 PM By MCM staff
Multititle mailer Delia’s, cataloger/retailer Jos. A. Bank Clothiers, and manufacturer/marketer Cutter & Buck all enjoyed year-over-year sales growth for the quarter
CatalogSep 07, 2006 2:54 AM By Jim Tierney
San Francisco-based private equity firm Golden Gate Capital Corp. has made no secret about its intention of building a billion-dollar family of apparel companies. On Sept. 6 it appeared to have reached its goal.
CatalogSep 07, 2006 1:55 AM By Tim Parry
New York-based apparel manufacturer Mink Marketing has launched its first catalog. But the new title, Ella Starr, is something of a direct descendant of the now-defunct Essence by Mail.
CatalogSep 07, 2006 1:27 AM By MCM staff
Food and consumer goods manufacturer/marketer Sara Lee Corp. has completed its spin-off of its apparel business.
CatalogSep 01, 2006 9:30 PM By Sherry Chiger
Catalogs that specialize in footwear (as opposed to apparel merchants that include shoes as part of their merchandise mix) account for about 6% of all
CatalogSep 01, 2006 9:30 PM By Jim Tierney
The same day that Yankee Candle Co., announced it was acquiring Petaluma, CA-based competitor Illuminations, the South Deerfield, MA-based candles manufacturer/marketer
CatalogSep 01, 2006 9:30 PM By Mark Wachen
Landing page optimization is very much in vogue these days. If there were a Billboard chart for hot acronyms, would clearly be rising with a bullet, heading
CatalogSep 01, 2006 9:30 PM By MCM staff
Aramark Corp., the food services and facilities management firm that also owns a $425 million-plus direct division, has agreed to a $6.3 billion buyout
by Tim Parry
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