CATALOG OUTLOOK REPORT

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MCM Outlook 2012-13 Report: Catalog
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Catalog ARCHIVE

Create Contact Strategies With The Right Stuff  Jun 19, 2006 9:46 PM By MCM staff

Database marketers who develop their contact strategies without adequate information are committing a deadly sin, says Jeff Hassemer, director of product strategy at the data management solutions division of marketing solutions provider Broomfield, CO-based Abacus.

Comailing and Cobinding: A Critical Consideration  Jun 12, 2006 7:02 AM By Stephen R. Lett

Comailing is the process of merging catalogs that have already been bound into one mail stream. Cobinding occurs during the bindery process as the catalogs are being bound so that catalogs sharing the same trim size can be comingled into the same mail stream.

A Look at the London DM Fair  Jun 07, 2006 11:02 PM By MCM staff

Nearly 7,500 direct marketers from 53 countries gathered in London May 9-11 for the International Direct Marketing Fair (IDMF) and Internet World show. For the first time, the two shows were presented concurrently at Earls Court Exhibition Center.

Database Marketing’s “Playground Problem”  May 30, 2006 10:05 PM By MCM staff

Relying on an incomplete view of your customers is a sure way to doom your database marketing efforts to failure, says Jeff Hassemer, director of product strategy at the data management solutions division of marketing solutions provider Abacus.

Confessions of a Catalog Diva  Mar 26, 2006 10:34 PM By Kelly Hlavinka

As a high-maintenance catalog shopper, I can be a customer service nightmare

Six Short-Term Tactics to Hone Circulation  Feb 27, 2006 9:20 PM By Jim Coogan

Here are six database tactics to improve your circulation and results in the short term

Three Alternatives to Product-Level Marketing  Feb 13, 2006 9:22 PM By Jim Coogan

Several of the cooperative databases collect product-level data. Marketers are finding product-level data very useful in data mining for customers who buy specific products through direct marketing. But using the co-ops

How Many Times Should You Mail to Your Housefile?  Feb 13, 2006 8:39 PM By Stephen R. Lett

A consumer catalog company typically mails to its housefile 11 times a year, while a business-to-business cataloger mails on average 15 times to its customers. Does that sound like awful lot of mailings to you? If so, your business might be able to benefit from an increase in the number of drops to your housefile.

When Is it Time to Rebuild a Model?  Aug 22, 2005 7:18 PM By MCM staff

Database models tend to be remarkably resistant to nondramatic changes in creative and price, says Jim Wheaton, a principal in Chapel Hill, NC-based Wheaton Consulting Group. Therefore, as long as the fundamentals of your business remain reasonably stable and there is no change in the structure of the source data, models are likely to retain their potency for years.






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