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CatalogJun 02, 2012 1:39 AM By Jim Tierney
When brands launch a new SMS (Short Message Service) program, they typically implement an extensive 90-day promotional period to maximize exposure. After that period, promotions rely on a regular schedule that produces occasional spikes in awareness.
Here are six ways to maximize your new SMS program.
CatalogJun 02, 2012 12:54 AM By Herschell Gordon Lewis
Questions, which can penetrate skepticism where even the most solidly-couched imperative can
CatalogJun 01, 2012 11:23 PM By MCM staff
Cover Story Publisher’s Note ecommerce catalogs O+F Operations & Fulfillment
CatalogJun 01, 2012 8:55 PM By Katie Camardo
The Vermont Teddy Bear Company, along with sister companies Calyx Flowers and Pajama Gram, faces the challenges of being a seasonal business. More than 60% of its annual revenue comes during the Christmas and Valentine
CatalogJun 01, 2012 9:30 AM By MCM staff
Catalog Spree CEO Joaquin Ruiz talks about digital shopping and tablet adoption with the editors of Multichannel Merchant.
CatalogMay 31, 2012 2:22 AM By Erin Lynch
Even though a new research report has found that 41% of retailers possess a mobile initiative, many are still hesitant about rolling out a mobile commerce program. Here are 5 tips that can help retailers develop enterprise-wide mobile commerce plans and enhance existing strategies.
CatalogMay 28, 2012 10:15 PM By Bill Onion
Because it can be so daunting, some organizations choose the path of least resistance and duplicate the ERP data and business logic into the ecommerce system, leaving the two systems decoupled. Unfortunately, this decoupling opens the door to a host of headaches, and companies find themselves wrestling with data replication and timing errors. Understanding and following a few golden rules will ensure that the b-to-b ecommerce site complements the ERP system, and does not try to replace it.
CatalogMay 22, 2012 10:33 PM By MCM staff
Kitchen/home goods merchant Williams-Sonoma has named Anna Last its new senior vice president and creative director.
CatalogMay 22, 2012 3:22 PM By Chris Kampe
As consumers become more comfortable purchasing products online
CatalogMay 17, 2012 9:26 PM By MCM staff
First-quarter sales for Staples slipped 1%, to $6.1 billion, for the three months ended April 28. Direct sales from its North American Delivery Business — which includes the Staples and Quill catalogs and online businesses as well as the Staples contract delivery business — grew 2%, to $2.6 billion.
by Liron Damri
Posted 4 days ago
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