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CATALOG OUTLOOK REPORT

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MCM Outlook 2012-13 Report: Catalog
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Catalog ARCHIVE

Managing Catalog Content on Your B-to-B Ecommerce Site  Apr 21, 2012 12:10 AM By Bill Onion

If you

Survey Says 89.8% of Shoppers Prefer Digital Catalogs  Apr 20, 2012 10:59 PM By MCM staff

According to a new survey from Catalog Spree, 89.8% of respondents indicated that they would opt out of receiving some or all of their paper catalogs in the mail if they were available digitally.

Newgistics to Offer Delivery and Return Services to Canada  Apr 18, 2012 1:53 AM By MCM staff

Returns-management system provider Newgistics announced Monday it now offers delivery and returns services to and from the United States and Canada for U.S.-based retailers, brands and ecommerce merchants.

Catalogs Are Morphing into “Megalogs”  Apr 16, 2012 6:59 AM By Glenda Shasho Jones

Catalogs are no longer just direct-selling tools: They drive web and store traffic, are a channel between technologies and, perhaps most important, communicate and build brand.

Executive Roundtable: Agility, Speed, Realtime  Apr 16, 2012 5:59 AM By Jim Tierney

Our roundtable participants were Chris Bradley, CEO of Cuddledown; Paal Gisholt, CEO of SmartPak; Guy van Rooyen, president of Donna Salyers Fabulous Furs; Susan Landay, president and CEO of Trainers Warehouse; Matt Glerum, president of TravelSmith Outfitters; Phyliss Mosca, president of Ulla Popken; Steve Voigt, CEO of King Arthur Flour Co.; Vicki Updike, president of Miles Kimball Co.; Margot Murphy Moore, CEO of 1-800-HOMEOPATHY; and Russ Gaitskill, president and CEO of Garnet Hill.

How to Make Email Marketing Mobile and Social  Apr 16, 2012 2:15 AM By Sarah Takvorian and Shar VanBoskirk

Email marketing is alive and well. In fact, email marketing investment will grow at a 10% compound annual growth rate between 2011 and 2016 as marketers create more sophisticated email campaigns and use email to introduce customers to emerging marketing experiences like mobile or social. How can you make sure you are leveraging email to promote some of your more experimental interactive marketing efforts?

How to Optimize B-to-B Online Marketing Strategies  Apr 16, 2012 1:46 AM By MCM staff

Once you

Fulfillment and Contact Centers: Making the Internal vs. Outsourcing Decision  Apr 16, 2012 12:18 AM By Curt Barry

Is 3PL for you? Here’s how to analyze your current operations, as well as your options.

How to Increase Email Response Rates  Apr 13, 2012 2:25 AM By MCM staff

Even though email marketing still the top driver for ecommerce, email messages can easily get lost amid the inbox clutter. So we asked 12 b-to-b and b-to-c email marketing experts the following question: What are you doing to increase email response rates? Here are their answers.

R.R. Donnelley Acquires Equity Stake in CoffeeTable  Apr 06, 2012 2:42 AM By Jim Tierney

CoffeeTable offers a discovery-based tablet shopping experience for consumers to browse and shop across multiple retailers and provides a comprehensive set of data analytics to help drive retailers’ multichannel marketing strategies.






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