CATALOG OUTLOOK REPORT

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MCM Outlook 2012-13 Report: Catalog
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Catalog ARCHIVE

Executive Roundtable: Agility, Speed, Realtime  Apr 16, 2012 5:59 AM By Jim Tierney

Our roundtable participants were Chris Bradley, CEO of Cuddledown; Paal Gisholt, CEO of SmartPak; Guy van Rooyen, president of Donna Salyers Fabulous Furs; Susan Landay, president and CEO of Trainers Warehouse; Matt Glerum, president of TravelSmith Outfitters; Phyliss Mosca, president of Ulla Popken; Steve Voigt, CEO of King Arthur Flour Co.; Vicki Updike, president of Miles Kimball Co.; Margot Murphy Moore, CEO of 1-800-HOMEOPATHY; and Russ Gaitskill, president and CEO of Garnet Hill.

How to Make Email Marketing Mobile and Social  Apr 16, 2012 2:15 AM By Sarah Takvorian and Shar VanBoskirk

Email marketing is alive and well. In fact, email marketing investment will grow at a 10% compound annual growth rate between 2011 and 2016 as marketers create more sophisticated email campaigns and use email to introduce customers to emerging marketing experiences like mobile or social. How can you make sure you are leveraging email to promote some of your more experimental interactive marketing efforts?

How to Optimize B-to-B Online Marketing Strategies  Apr 16, 2012 1:46 AM By MCM staff

Once you

Fulfillment and Contact Centers: Making the Internal vs. Outsourcing Decision  Apr 16, 2012 12:18 AM By Curt Barry

Is 3PL for you? Here’s how to analyze your current operations, as well as your options.

How to Increase Email Response Rates  Apr 13, 2012 2:25 AM By MCM staff

Even though email marketing still the top driver for ecommerce, email messages can easily get lost amid the inbox clutter. So we asked 12 b-to-b and b-to-c email marketing experts the following question: What are you doing to increase email response rates? Here are their answers.

R.R. Donnelley Acquires Equity Stake in CoffeeTable  Apr 06, 2012 2:42 AM By Jim Tierney

CoffeeTable offers a discovery-based tablet shopping experience for consumers to browse and shop across multiple retailers and provides a comprehensive set of data analytics to help drive retailers’ multichannel marketing strategies.

How to Shape Up Your Holiday Circulation Plan  Apr 05, 2012 7:19 PM By Gina Valentino

Holiday 2012 is closer than we think. Although it’s the first week in April, it’s time to prepare your contact strategy for the holiday season. Here’s what you need to do now.

It’s April: Time to Set Your Holiday Shipping Strategy  Apr 04, 2012 9:48 PM By Gina Valentino

There are 32 selling days this holiday season vs. 30 last year in 2011. These extra selling days are good for business

HSN Acquires Chasing Fireflies  Apr 04, 2012 2:17 AM By Tim Parry

Crosschannel retailer HSN has acquired upscale children’s apparel seller Chasing Fireflies, and will make it a part of the Cornerstone Brands operating segment. Terms of the deal were not disclosed, but HSN has said Chasing Fireflies will continue to operate as an independent brand.

Executive Roundtable: Presidents and CEOs Talk Critical Topics  Mar 29, 2012 10:09 PM By Jim Tierney

We convened a diverse group of 10 presidents and CEOs for a roundtable discussion at the NEMOA Conference, held in Boston on March 14. The list of topics included the economy, the potential impact of a presidential election year, viral videos, the role of the catalog, Amazon, mobile and tablet strategies, corrugated packaging, the need for speed, discounting, and building online communities. Here’s which executives attended, and what they had to tell us.






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