Operations Summit

Subscribe


 

CATALOG OUTLOOK REPORT

Download this exclusive research report to help you evaluate, benchmark and plan your catalog strategies and tactics.

MCM Outlook 2012-13 Report: Catalog
Exclusive research downloads from the editors of Multichannel Merchant..

SUBSCRIBE TO OUR NEWSLETTER

Provides multichannel merchants with catalog, e-commerce & retail channels the critical industry news and intelligence they need to know.

SUBSCRIBE TO MCM WEEKLY TODAY!

Catalog ARCHIVE

How to Increase Email Response Rates  Apr 13, 2012 2:25 AM By MCM staff

Even though email marketing still the top driver for ecommerce, email messages can easily get lost amid the inbox clutter. So we asked 12 b-to-b and b-to-c email marketing experts the following question: What are you doing to increase email response rates? Here are their answers.

R.R. Donnelley Acquires Equity Stake in CoffeeTable  Apr 06, 2012 2:42 AM By Jim Tierney

CoffeeTable offers a discovery-based tablet shopping experience for consumers to browse and shop across multiple retailers and provides a comprehensive set of data analytics to help drive retailers’ multichannel marketing strategies.

How to Shape Up Your Holiday Circulation Plan  Apr 05, 2012 7:19 PM By Gina Valentino

Holiday 2012 is closer than we think. Although it’s the first week in April, it’s time to prepare your contact strategy for the holiday season. Here’s what you need to do now.

It’s April: Time to Set Your Holiday Shipping Strategy  Apr 04, 2012 9:48 PM By Gina Valentino

There are 32 selling days this holiday season vs. 30 last year in 2011. These extra selling days are good for business

HSN Acquires Chasing Fireflies  Apr 04, 2012 2:17 AM By Tim Parry

Crosschannel retailer HSN has acquired upscale children’s apparel seller Chasing Fireflies, and will make it a part of the Cornerstone Brands operating segment. Terms of the deal were not disclosed, but HSN has said Chasing Fireflies will continue to operate as an independent brand.

Executive Roundtable: Presidents and CEOs Talk Critical Topics  Mar 29, 2012 10:09 PM By Jim Tierney

We convened a diverse group of 10 presidents and CEOs for a roundtable discussion at the NEMOA Conference, held in Boston on March 14. The list of topics included the economy, the potential impact of a presidential election year, viral videos, the role of the catalog, Amazon, mobile and tablet strategies, corrugated packaging, the need for speed, discounting, and building online communities. Here’s which executives attended, and what they had to tell us.

PRC Approves Sequel to USPS’s QR Code Promo  Mar 28, 2012 11:05 PM By Tim Parry

The Postal Regulatory Commission has approved the United States Postal Service

How to Incorporate Ratings and Reviews in your Catalog  Mar 26, 2012 2:49 AM By Gina Valentino

When you design catalog pages, you should include your online ratings and reviews to reveal a 5-star product and provide evidence that customers love the product. This technique works whether you’re introducing a product or a showcasing one you

How Ratings and Reviews are Used in Catalogs  Mar 26, 2012 2:35 AM By MCM staff

 

How Creative Catalog Copy Drives Online Engagement  Mar 20, 2012 4:58 PM By Matthew Fey

The proliferation of blogs and social media culture links you to a wealth of potential customers and selling opportunities. But it will take more than just plucking an assortment of product copy off the catalog page and dropping it into these digital arenas to engage consumers. Here’s how to use catalog copy to drive readers to your blog and Facebook and Twitter accounts.






© 2014, Access Intelligence, LLC. All rights reserved.