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CatalogApr 05, 2012 7:19 PM By Gina Valentino
Holiday 2012 is closer than we think. Although it’s the first week in April, it’s time to prepare your contact strategy for the holiday season. Here’s what you need to do now.
CatalogApr 04, 2012 9:48 PM By Gina Valentino
There are 32 selling days this holiday season vs. 30 last year in 2011. These extra selling days are good for business
CatalogApr 04, 2012 2:17 AM By Tim Parry
Crosschannel retailer HSN has acquired upscale children’s apparel seller Chasing Fireflies, and will make it a part of the Cornerstone Brands operating segment. Terms of the deal were not disclosed, but HSN has said Chasing Fireflies will continue to operate as an independent brand.
CatalogMar 29, 2012 10:09 PM By Jim Tierney
We convened a diverse group of 10 presidents and CEOs for a roundtable discussion at the NEMOA Conference, held in Boston on March 14. The list of topics included the economy, the potential impact of a presidential election year, viral videos, the role of the catalog, Amazon, mobile and tablet strategies, corrugated packaging, the need for speed, discounting, and building online communities. Here’s which executives attended, and what they had to tell us.
CatalogMar 28, 2012 11:05 PM By Tim Parry
The Postal Regulatory Commission has approved the United States Postal Service
CatalogMar 26, 2012 2:49 AM By Gina Valentino
When you design catalog pages, you should include your online ratings and reviews to reveal a 5-star product and provide evidence that customers love the product. This technique works whether you’re introducing a product or a showcasing one you
CatalogMar 26, 2012 2:35 AM By MCM staff
CatalogMar 20, 2012 4:58 PM By Matthew Fey
The proliferation of blogs and social media culture links you to a wealth of potential customers and selling opportunities. But it will take more than just plucking an assortment of product copy off the catalog page and dropping it into these digital arenas to engage consumers. Here’s how to use catalog copy to drive readers to your blog and Facebook and Twitter accounts.
CatalogMar 20, 2012 1:17 AM By Jim Tierney
Chad Caudill, director of customer service and warehouse operations for outdoor gear and apparel merchant Moosejaw Mountaineering, offers two tips to improve your customer experience across multiple channels. Consistency. Caudill says it
CatalogMar 15, 2012 1:46 AM By Tim Parry
Bucking a trend seen by b-to-c retailers, poor sales in its direct channels has hurt apparel merchant Frederick’s of Hollywood. Though company chairman and CEO Thomas Lynch attributed a net sales decrease for the second quarter ended Jan. 28 to post-Christmas clearance sales, it was the second straight quarter that direct channels have put Frederick’s sales in the red.
by Oren Levy
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