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CatalogJul 12, 2013 11:02 AM By Daniela Forte
Customer acquisition via email marketing has magnified since 2009. According to Custora’s report “E-Commerce Customer Acquisition Snapshot” the channel grew from 0.88% of customers acquired in 2009 to 6.84% in 2013.
CatalogJul 10, 2013 11:12 AM By Erin Lynch
When Trainers Warehouse first launched in 1993 the most popular marketing tactic was the catalog. But when president Sue Landay decided to launch a sister retailer, Office Oxygen, earlier this year she quickly realized the power social media can have on brand exposure.
CatalogJul 08, 2013 11:41 AM By Daniela Forte
Oriental Trading Company, a party supplies merchant, announced on June 27 it has acquired MindWare, a retailer of educational toys for children.
CatalogJun 21, 2013 10:37 AM By Daniela Forte
What impact will the pending Marketplace Fairness Act have on direct-to-customer merchants?
Though the U.S. Senate approved the Marketplace Fairness Act in April, no two IRCE 2013 attendees interviewed by Multichannel Merchant seemed to have the same opinion about the pending legislation.
CatalogMay 10, 2013 5:45 PM By Erin Lynch
The United States Postal Service will soon “look into” raising the postage rate for various types of mail commonly used by consumers and businesses that mail periodicals, magazines, newspapers and marketing material.
CatalogMay 10, 2013 3:02 PM By Daniela Forte
There are solutions catalogers can do to safeguard their catalog from rising postage costs. In a hand-out at the American Catalog Mailers Association’s National Catalog Forum in Washington, D.C., Quad/Graphics offered eight solutions to prevent rising postage costs. Here are the eight smart solutions from Quad/Graphics: Co-Mail: It will optimize your presort savings and build […]
CatalogMay 09, 2013 2:13 PM By Daniela Forte
The American Catalog Mailers Association surveyed catalog mailers to gauge how their mailings change and according to survey results, 44.1% prefer Monday as the day of choice to get the catalog in the mailbox.
CatalogMay 06, 2013 3:19 PM By
In our rush to embrace all things related to mobile, omni-channel, and social media, Bill LaPierre of Datamann keeps seeing a total disregard for good execution of basic catalog creative elements.
CatalogApr 10, 2013 4:17 PM By Daniela Forte
The U.S. Postal Service has delayed the implementation of its new five-day mail delivery schedule until legislation is passed that provides the USPS with the authority to implement a financially appropriate and responsible delivery schedule…
CatalogMar 27, 2013 11:31 AM By Tim Parry
My parents have a PC. My 84-year-old father doesn’t use it. He’d be surprised to see my 83-year-old mother use it to go to a non-DOS-based website. If my mother, of course, was able to figure out her post-AOL-life.