CatalogMar 12, 2013 12:37 PM By MCM staff
Brown Printing has acquired Nellymoser, a mobile marketing and technology company. Nellymoser offers both a mobile companion application platform with self-service tools and packaged print-to-digital solutions, which are then, deployed by their customers as cross media campaigns.
CatalogFeb 27, 2013 8:52 AM By MCM staff
Catalogs are no longer just direct-selling tools: They drive web and store traffic, are a channel between technologies and, perhaps most important, communicate and build brand
CatalogFeb 21, 2013 1:43 PM By Daniela Forte
Industry experts predict price cutting, store closings and possible re-branding will be part of a merged Office Max and Office Depot as they go after some of their biggest competitors in the office supply industry.
CatalogFeb 20, 2013 10:15 AM By Terry Costa
Fashion, beauty and apparel brands selling online are quick to adopt innovative ecommerce technologies and tactics that assist in showing off their products to their best advantage. Here are some early-adopter best practices used to ratchet up satisfaction with the online buying experience, that any retailer looking to improve online conversions and average order value, can borrow from.
CatalogFeb 19, 2013 12:47 PM By Erin Lynch
For the third year in a row, the U.S. Postal service is offering special promotions encouraging direct mailers to use mobile technology, such as QR codes, on its mail pieces and in return mailers will receive a 2% discount on postage.
CatalogFeb 18, 2013 12:09 PM By Daniela Forte
In an attempt to close the gap between private-sector rivals FedEx and UPS, The U.S. Postal Service is seeking advice on how to create a new, high-technology system for routing mail and packages. The financially struggling USPS said it wants a “dynamic routing” strategy that can help it offer new products that could boost revenue such as same-day delivery and pickups at retail locations.
CatalogFeb 12, 2013 3:26 PM By Daniela Forte
American Express announced in a release that Twitter followers of the credit card company can turn certain hashtags into online purchases.
CatalogFeb 06, 2013 3:32 PM By Tim Parry
Under the new United States Post Office plan announced on February 6, catalogs and other forms of mail will no longer be delivered on Saturdays. Direct-to-customer merchants who mail catalogs told Multichannel Merchant they are fine with the United States Postal Service’s 5-day delivery plan, which is scheduled to go into effect the week of Aug. 5.
CatalogJan 30, 2013 9:28 AM By MCM staff
In marketing, emphasis is often placed on the initial efforts to get a customer interested in a product or service. This is a natural part of the sales cycle, of course, but it tends to overshadow the very important aspect of repeat business and the contribution it makes to overall success. Here’s why giving your customers the tools to easily return and purchase additional units of what your business offers is actually just as important as the advertising that brought them to you in the first place.
CatalogJan 16, 2013 12:22 PM By MCM staff
Direct-to-customer merchandise sales are skyrocketing. Whether you sell to consumers or businesses, your direct-to-customer sales will be a crucial part of future growth and strategy. Which is why we are inviting you to attend the only conference exclusively about ecommerce and catalog operations & fulfillment: the 2013 Operations Summit.
Posted 3 days ago
by Curt Barry
Posted 7 days ago