Printed catalogs seem to be a threatened species. The fittest do survive and, in fact, thrive. Many others thrive as online catalogs. So that
As technology, sales channels, and competition grow, retailers are looking for more efficient ways to not only market the company and products but also to manage workflow and increase productivity in a much more timely manner. One such company is Orvis, who shares its story on the implementation process of Comosoft
Entrants for the 27th MCM Awards showed us that reaching out to your customers is no longer about catalogs and websites. It
A whopping 94% of B2B purchasers surveyed in the 2012 hybris State of B2B Ecommerce study said suppliers need to create an online buying experience as simple as using a B2C website.
No one wants to get caught with their site down at precisely the moment when the money is rolling in, considering that shoppers can easily take their credit cards elsewhere with the click of a mouse. How can you be sure your website won
Rates for standard mail flats
Two out of three consumers who receive a catalog in the mail will peruse it, according to study by FGI Research commissioned by the American Catalog Mailers Association. Here’s why the ACMA says consumers still use catalogs as part of their path to purchase.
Berkshire Hathaway, the Omaha, NE-based holding company owned by billionaire Warren Buffett, announced Friday it had acquired Omaha, NE-based gifts and novelties merchant Oriental Trading Co. in an all cash deal for an undisclosed sum. The deal is expected to close by the end of November.
While marketers have been preparing for the holidays since July, consumers generally begin shopping in November, so there is still a small window to enhance holiday marketing initiatives. The most engaging and effective media for doing so is video. Here are five tips for smarter use of video to make the most of this holiday season.
Postal rates for standard mail flats will increase 2.57% effective Jan. 27, 2013, pending approval from the Postal Regulatory Commission.