CatalogMay 09, 2013 2:13 PM By Daniela Forte
The American Catalog Mailers Association surveyed catalog mailers to gauge how their mailings change and according to survey results, 44.1% prefer Monday as the day of choice to get the catalog in the mailbox.
CatalogApr 10, 2013 4:17 PM By Daniela Forte
The U.S. Postal Service has delayed the implementation of its new five-day mail delivery schedule until legislation is passed that provides the USPS with the authority to implement a financially appropriate and responsible delivery schedule…
CatalogMar 27, 2013 11:31 AM By Tim Parry
My parents have a PC. My 84-year-old father doesn’t use it. He’d be surprised to see my 83-year-old mother use it to go to a non-DOS-based website. If my mother, of course, was able to figure out her post-AOL-life.
CatalogMar 15, 2013 5:29 AM By MCM staff
Ben Choi, co-founder and CEO at Coffee Table, sits down with Tim Parry, senior content manager at Multichannel Merchant, at NEMOA directXchange 2013. In this video, Choi discusses the role catalogs – digital and paper – are playing as ecommerce drivers, the habits of cross-device shoppers, and how insight and data about mobile shoppers can be applied toward the catalog industry.
CatalogMar 15, 2013 4:58 AM By Tim Parry
Target announced separate agreements March 14 to acquire CHEFS Catalog and assets of Cooking.com The company said in a press release that the acquisitions are aimed at expanding Target’s ecommerce presence in the cooking and kitchenware market.
CatalogMar 12, 2013 12:37 PM By MCM staff
Brown Printing has acquired Nellymoser, a mobile marketing and technology company. Nellymoser offers both a mobile companion application platform with self-service tools and packaged print-to-digital solutions, which are then, deployed by their customers as cross media campaigns.
CatalogFeb 27, 2013 8:52 AM By MCM staff
Catalogs are no longer just direct-selling tools: They drive web and store traffic, are a channel between technologies and, perhaps most important, communicate and build brand
CatalogFeb 21, 2013 1:43 PM By Daniela Forte
Industry experts predict price cutting, store closings and possible re-branding will be part of a merged Office Max and Office Depot as they go after some of their biggest competitors in the office supply industry.
CatalogFeb 20, 2013 10:15 AM By Terry Costa
Fashion, beauty and apparel brands selling online are quick to adopt innovative ecommerce technologies and tactics that assist in showing off their products to their best advantage. Here are some early-adopter best practices used to ratchet up satisfaction with the online buying experience, that any retailer looking to improve online conversions and average order value, can borrow from.
CatalogFeb 19, 2013 12:47 PM By Erin Lynch
For the third year in a row, the U.S. Postal service is offering special promotions encouraging direct mailers to use mobile technology, such as QR codes, on its mail pieces and in return mailers will receive a 2% discount on postage.