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CatalogOct 02, 2012 2:14 AM By Bill Onion
Spiff up your business-to-business site with these three steps, or risk having it sputter into irrelevancy.
CatalogOct 02, 2012 1:55 AM By Kathleen Schultz
Use this checklist to measure at both the category and total event levels.
CatalogOct 02, 2012 12:48 AM By Sarah Fletcher
Today, digital photography has revolutionized everything about how images are shot, stored and used. Here are some of the things that will make working with digital photography easier to understand.
CatalogOct 02, 2012 12:42 AM By Bud Reed
With the advent of broadband connections and much more sophisticated websites, user expectations regarding photos are now much higher
CatalogOct 01, 2012 11:54 PM By Janice Smithers
Merchants employ many tactics to grow their Facebook fan bases. There are offline tactics
CatalogOct 01, 2012 11:32 PM By Erin Lynch
No matter where you go in the marketing world, you can
CatalogSep 27, 2012 12:21 AM By Erin Lynch
In a new 2012 holiday forecast, Deloitte is predicting that retailers will win big this season for both mobile and multichannel sales.
CatalogSep 24, 2012 7:27 PM By Tim Parry
The outdoor apparel retailer looked to reinforce its brand heritage and quality by offering a limited, hand-numbered edition of an historic garment; sell through the production run for this limited edition Scarlet Cruiser coat. Filson
CatalogSep 24, 2012 7:15 PM By Tim Parry
Fairytale Brownies looked to generate $6.6 million in revenue from sales of brownie and cookie gifts from Sept. 1 to Dec. 31, 2011. Fall and holiday 2011 print catalogs, the brownies.com ecommerce site, email specials and affiliate marketing were used as tools to reach that goal.
CatalogSep 24, 2012 6:57 PM By Tim Parry
Baudville wanted to increase its customer engagement by positioning itself as a reliable resource for year-end gifts in addition to the other products. Baudville also wanted to secure potential customers who are shopping differently during the holiday season. Baudville featured year-end gifts on its catalog cover, its Facebook homepage and marketing emails to drive sales.