CATALOG OUTLOOK REPORT

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MCM Outlook 2012-13 Report: Catalog
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Catalog ARCHIVE

Gold: Baudville, Holiday 2011 Campaign  Sep 24, 2012 6:57 PM By Tim Parry

Baudville wanted to increase its customer engagement by positioning itself as a reliable resource for year-end gifts in addition to the other products. Baudville also wanted to secure potential customers who are shopping differently during the holiday season. Baudville featured year-end gifts on its catalog cover, its Facebook homepage and marketing emails to drive sales.

Silver: Cole-Parmer Product Launch  Sep 24, 2012 6:32 PM By Tim Parry

Cole-Parmer

Silver: EA SPORTS, Madden NFL 13  Sep 24, 2012 7:47 AM By Tim Parry

The video game industry is seeing a shift from in-store sales to digital downloads. EA Sports looked to increase online sales with messaging via company-owned website origin.com, social media and certain retail store locations.

Bronze: New Pig PIG Grippy Mat  Sep 24, 2012 7:10 AM By Tim Parry

To promote PIG Grippy Traffic Mat Rug in a way that would increase product awareness and sales. New Pig used catalog, website and email marketing to get the message across.

Bronze: pc/nametag Spring 2012  Sep 24, 2012 6:53 AM By Tim Parry

The merchant introduced new full-color hi-def printing capability, offering the clarity of traditional four-color printing at a lower, more accessible price. pc/nametag mailed out its Spring 2012 catalog with personalized cover and editorial content, used multiple email campaigns, featured the new printing capability on its homepage, used a campaign landing page and relied on online banners.

Bronze: L.L. Bean, Free Shipping  Sep 23, 2012 10:51 PM By Tim Parry

In March 2011, L.L. Bean launched a universal free shipping policy. The campaign was communicated over a variety of channels, including its catalogs, social media, email, television, public relations

Bronze: Ulla Popken, Summer 2012  Sep 23, 2012 10:32 PM By Tim Parry

Ulla Popken looked to grow its overall business 10% year-over-year by introducing a new community site and implementing consistency across all channels.

How Filson Leverages its Heritage  Sep 20, 2012 3:59 PM By Erin Lynch

So many people have donated original photographs depicting men in Filson gear exploring the Pacific northwest at the turn of the century that they have ended up back on a newly redesigned catalog cover or in a marketing email blasts or website.

Social Networks Turning Into Ecommerce Marketplaces  Sep 20, 2012 12:32 AM By Manish Chowdhary

Although social networks are booming, they have not yet taken off on the commerce side. Yet on Facebook, there is the clear ability for merchants to set up stores where customers can actually buy from beginning to end.

4 Ways to Prep for Your Peak Season  Sep 19, 2012 1:06 AM By Jonathan Kusnitz

Peak season is about execution. Never is it more critical for your operations to deliver products quickly, accurately, and cost-effectively than when business is booming. Whether your peak season is related to Santa, summer, or back-to-school, here are …






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