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CatalogNov 19, 2012 11:12 PM By MCM staff
Two out of three consumers who receive a catalog in the mail will peruse it, according to study by FGI Research commissioned by the American Catalog Mailers Association. Here’s why the ACMA says consumers still use catalogs as part of their path to purchase.
CatalogNov 05, 2012 9:00 PM By Jim Tierney
Berkshire Hathaway, the Omaha, NE-based holding company owned by billionaire Warren Buffett, announced Friday it had acquired Omaha, NE-based gifts and novelties merchant Oriental Trading Co. in an all cash deal for an undisclosed sum. The deal is expected to close by the end of November.
CatalogOct 16, 2012 1:15 AM By Kelly Ford
While marketers have been preparing for the holidays since July, consumers generally begin shopping in November, so there is still a small window to enhance holiday marketing initiatives. The most engaging and effective media for doing so is video. Here are five tips for smarter use of video to make the most of this holiday season.
CatalogOct 15, 2012 10:48 PM By Jim Tierney
Postal rates for standard mail flats will increase 2.57% effective Jan. 27, 2013, pending approval from the Postal Regulatory Commission.
CatalogOct 09, 2012 12:56 AM By Jim Tierney
Steve DelBianco, executive director of NetChoice, said there is “big momentum” for federal legislation that would allow states to require online retailers to collect sales tax
CatalogOct 02, 2012 2:14 AM By Bill Onion
Spiff up your business-to-business site with these three steps, or risk having it sputter into irrelevancy.
CatalogOct 02, 2012 1:55 AM By Kathleen Schultz
Use this checklist to measure at both the category and total event levels.
CatalogOct 02, 2012 12:48 AM By Sarah Fletcher
Today, digital photography has revolutionized everything about how images are shot, stored and used. Here are some of the things that will make working with digital photography easier to understand.
CatalogOct 02, 2012 12:42 AM By Bud Reed
With the advent of broadband connections and much more sophisticated websites, user expectations regarding photos are now much higher
CatalogOct 01, 2012 11:54 PM By Janice Smithers
Merchants employ many tactics to grow their Facebook fan bases. There are offline tactics