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CATALOG OUTLOOK REPORT

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MCM Outlook 2012-13 Report: Catalog
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Catalog ARCHIVE

Video: Lands’ End Copywriter Reads Catalog Copy  Aug 22, 2012 3:04 AM By MCM staff

Great job by Sawyer and his team. While the video may cater to old-school catalog copywriters, “Bob” also teaches Lands’ End fans a thing or two about

Brentwood Associates Acquires Majority Stake in Soft Surroundings  Aug 14, 2012 1:36 AM By Jim Tierney

Private equity firm Brentwood Associates has acquired a majority stake in apparel merchant Soft Surroundings, which will continue to be managed by CEO Tom Wilcher and company president Robin Sheldon.

6 Tips to Prepare Your Ecommerce Site for Holiday 2012  Aug 12, 2012 6:40 AM By MCM staff

For some ecommerce companies, the impending holiday season can feel more like a foreign invasion than a golden sales opportunity. ut just a few timely tips can help turn this year

How Merchandise Forecasting Can Reduce Back Orders  Aug 07, 2012 3:16 AM By Ernie Schell

Sure, your order management and fulfillment system should be able to take a snapshot of your data for yesterday and today, but what about tomorrow? How will the multiple multichannel promotions you have in place and have planned affect demand? How many SKUs will you need of which items two weeks from now, or a month out?

Rewriting the Rules of Catalog Copy  Aug 02, 2012 6:16 AM By Matthew Fey

Rewriting catalog copy rules becomes a necessary task to maintain freshness and engagement.

Multichannel Merchant – August/September 2012  Aug 02, 2012 1:44 AM By MCM staff

Cover Story Publisher’s Note ecommerce management catalogs O+F Operations & Fulfillment

Best Practices for Refining Site Search  Aug 02, 2012 12:55 AM By Ian MacDonald

You know search customers are more valuable with their higher tickets and conversion rates. So provide them with the best search results possible. Merchandise those results with all the best practices in your arsenal. And help more customers search by giving the search box the attention it deserves.

Publisher’s Note: Are You Ready?  Aug 01, 2012 8:23 PM By Ellen Shannon

2011 was a banner year for digital holiday sales. But 2012 is poised to blow the 2011 numbers out of the water. Here’s why.

USPS Defaults on Retiree Payments  Aug 01, 2012 1:04 AM By Jim Tierney

It appears that Congress won’t act on pending postal reform legislation this year, according to Gene Del Polito, the president of the trade group Association for Postal Commerce.

Meet the 2012 MCM Awards Judges  Jul 31, 2012 7:55 PM By Erin Lynch

Geoff Batrouney Geoff is the executive vice president, of Estee Marketing Group, a company that specializes in List Management, List Brokerage, campaign/donor analyses, Insert Media Management and Brokerage covering all aspects of …






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