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Great job by Sawyer and his team. While the video may cater to old-school catalog copywriters, “Bob” also teaches Lands’ End fans a thing or two about
Private equity firm Brentwood Associates has acquired a majority stake in apparel merchant Soft Surroundings, which will continue to be managed by CEO Tom Wilcher and company president Robin Sheldon.
For some ecommerce companies, the impending holiday season can feel more like a foreign invasion than a golden sales opportunity. ut just a few timely tips can help turn this year
Sure, your order management and fulfillment system should be able to take a snapshot of your data for yesterday and today, but what about tomorrow? How will the multiple multichannel promotions you have in place and have planned affect demand? How many SKUs will you need of which items two weeks from now, or a month out?
Rewriting catalog copy rules becomes a necessary task to maintain freshness and engagement.
Cover Story Publisher’s Note ecommerce management catalogs O+F Operations & Fulfillment
You know search customers are more valuable with their higher tickets and conversion rates. So provide them with the best search results possible. Merchandise those results with all the best practices in your arsenal. And help more customers search by giving the search box the attention it deserves.
2011 was a banner year for digital holiday sales. But 2012 is poised to blow the 2011 numbers out of the water. Here’s why.
It appears that Congress won’t act on pending postal reform legislation this year, according to Gene Del Polito, the president of the trade group Association for Postal Commerce.
Geoff Batrouney Geoff is the executive vice president, of Estee Marketing Group, a company that specializes in List Management, List Brokerage, campaign/donor analyses, Insert Media Management and Brokerage covering all aspects of …
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