CatalogSep 24, 2012 7:47 AM By Tim Parry
The video game industry is seeing a shift from in-store sales to digital downloads. EA Sports looked to increase online sales with messaging via company-owned website origin.com, social media and certain retail store locations.
CatalogSep 24, 2012 7:10 AM By Tim Parry
To promote PIG Grippy Traffic Mat Rug in a way that would increase product awareness and sales. New Pig used catalog, website and email marketing to get the message across.
CatalogSep 24, 2012 6:53 AM By Tim Parry
The merchant introduced new full-color hi-def printing capability, offering the clarity of traditional four-color printing at a lower, more accessible price. pc/nametag mailed out its Spring 2012 catalog with personalized cover and editorial content, used multiple email campaigns, featured the new printing capability on its homepage, used a campaign landing page and relied on online banners.
CatalogSep 23, 2012 10:51 PM By Tim Parry
In March 2011, L.L. Bean launched a universal free shipping policy. The campaign was communicated over a variety of channels, including its catalogs, social media, email, television, public relations
CatalogSep 23, 2012 10:32 PM By Tim Parry
Ulla Popken looked to grow its overall business 10% year-over-year by introducing a new community site and implementing consistency across all channels.
CatalogSep 20, 2012 3:59 PM By Erin Lynch
So many people have donated original photographs depicting men in Filson gear exploring the Pacific northwest at the turn of the century that they have ended up back on a newly redesigned catalog cover or in a marketing email blasts or website.
CatalogSep 20, 2012 12:32 AM By Manish Chowdhary
Although social networks are booming, they have not yet taken off on the commerce side. Yet on Facebook, there is the clear ability for merchants to set up stores where customers can actually buy from beginning to end.
CatalogSep 19, 2012 1:06 AM By Jonathan Kusnitz
Peak season is about execution. Never is it more critical for your operations to deliver products quickly, accurately, and cost-effectively than when business is booming. Whether your peak season is related to Santa, summer, or back-to-school, here are …
CatalogSep 13, 2012 12:21 AM By Jim Tierney
Tracy McCourt, vice president of marketing and digital commerce for legendary lingerie and apparel merchant Frederick’s of Hollywood, said the 66-year-old company wanted to revamp its image. Enter the new Harriett brand, which launched Sept. 4.
CatalogSep 10, 2012 12:38 AM By Craig Wax
How do you choose which SKUs are the best fit for video so that you can quickly deliver ROI and show the business case for video? To get the biggest bang for your buck, consider these seven tips as you are launching a video program.
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