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Catalog ARCHIVE

President Bush Signs Postal Reform Bill  Dec 21, 2006 1:51 AM By MCM staff

It’s official: On Dec. 20, President Bush signed H.R. 6407, the Postal Reform and Accountability Act, into law.

Frederick’s of Hollywood to Merge with Movie Star  Dec 20, 2006 9:06 PM By Mark Del Franco

In a deal designed to lower sourcing costs and improve gross margins, women

Doctors Foster and Smith Plans Equine Line  Dec 20, 2006 8:45 PM By Heather Retzlaff

After almost 25 years of selling pet supplies for Fido and Fluffy, Doctors Foster and Smith will begin offering supplies for Trigger in early 2007.

Guitar Center Not Buying Woodwind & Brasswind After All  Dec 20, 2006 8:28 PM By MCM staff

Cataloger/retailer Guitar Center announced that its Nov. 22 agreement to purchase substantially all the assets of Dennis Bamber, which operates as multititle mailer The Woodwind & Brasswind, has been terminated

Golf Galaxy 3Q Loss Widens  Dec 20, 2006 8:09 PM By MCM staff

Third-quarter net sales for Eden Prairie, MN-based cataloger/retailer Golf Galaxy rose 45%, to $46.0 million for the three months ended Nov. 25.

The Customer-Data Diet: Smaller Portions Can Yield Greater Satisfaction  Dec 18, 2006 7:37 PM By Steve Schultz

How do you know when you have had too much data lately? By and large, we have come to believe that more is better

Print Still King for Catalogers  Dec 12, 2006 7:56 PM By Ken Magill

While traditional catalogers are no longer the e-commerce naysayers they were in the late 1990s, print is still king, according to the Direct Marketing Association’s Multichannel Marketing in the Catalog Industry report.

MCM Awards FAQs  Dec 12, 2006 2:01 AM By MCM staff

Q: I

Honey, Who Shrunk Our List?  Dec 12, 2006 12:32 AM By David Rosen

A clear measure of success in online marketing is the growth of a retailer

Profit From Your DMA Panders  Dec 12, 2006 12:17 AM By Jim Coogan

When conducting a merge/purge, names will hit against the Direct Marketing Association pander file, which consists of those people who write the DMA indicating they do not want unsolicited mail. Does that mean you should avoid mailing to all of these names?






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