CatalogDec 21, 2006 4:22 AM By Ken Magill
(Magilla Marketing) Bass Pro Shops has boosted its conversion-to-sale rates dramatically by including customer product reviews in its outbound e-mail and by sending messages based on Website visitors’ browsing behavior,
CatalogDec 21, 2006 2:46 AM By Jim Tierney
In a move that surprised some industry watchers, printer R.R. Donnelley & Sons announced on Dec. 20 that it has agreed to acquire fellow printer Perry Judd
CatalogDec 21, 2006 1:51 AM By MCM staff
It’s official: On Dec. 20, President Bush signed H.R. 6407, the Postal Reform and Accountability Act, into law.
CatalogDec 20, 2006 9:06 PM By Mark Del Franco
In a deal designed to lower sourcing costs and improve gross margins, women
CatalogDec 20, 2006 8:45 PM By Heather Retzlaff
After almost 25 years of selling pet supplies for Fido and Fluffy, Doctors Foster and Smith will begin offering supplies for Trigger in early 2007.
CatalogDec 20, 2006 8:28 PM By MCM staff
Cataloger/retailer Guitar Center announced that its Nov. 22 agreement to purchase substantially all the assets of Dennis Bamber, which operates as multititle mailer The Woodwind & Brasswind, has been terminated
CatalogDec 20, 2006 8:09 PM By MCM staff
Third-quarter net sales for Eden Prairie, MN-based cataloger/retailer Golf Galaxy rose 45%, to $46.0 million for the three months ended Nov. 25.
CatalogDec 18, 2006 7:37 PM By Steve Schultz
How do you know when you have had too much data lately? By and large, we have come to believe that more is better
CatalogDec 12, 2006 7:56 PM By Ken Magill
While traditional catalogers are no longer the e-commerce naysayers they were in the late 1990s, print is still king, according to the Direct Marketing Association’s Multichannel Marketing in the Catalog Industry report.
CatalogDec 12, 2006 2:01 AM By MCM staff
Posted 3 days ago
by Curt Barry
Posted 7 days ago