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CatalogDec 18, 2006 7:37 PM By Steve Schultz
How do you know when you have had too much data lately? By and large, we have come to believe that more is better
CatalogDec 12, 2006 7:56 PM By Ken Magill
While traditional catalogers are no longer the e-commerce naysayers they were in the late 1990s, print is still king, according to the Direct Marketing Association’s Multichannel Marketing in the Catalog Industry report.
CatalogDec 12, 2006 2:01 AM By MCM staff
CatalogDec 12, 2006 12:32 AM By David Rosen
A clear measure of success in online marketing is the growth of a retailer
CatalogDec 12, 2006 12:17 AM By Jim Coogan
When conducting a merge/purge, names will hit against the Direct Marketing Association pander file, which consists of those people who write the DMA indicating they do not want unsolicited mail. Does that mean you should avoid mailing to all of these names?
CatalogDec 09, 2006 1:19 AM By MCM staff
John Zawacki, the president/CEO of apparel and home goods cataloger Blair Corp. since December 1999, will retire on April 1.
CatalogDec 08, 2006 4:04 AM By MCM staff
Upscale cataloger/retailer Neiman Marcus saw third-quarter income slide. But menswear merchant Jos. A. Bank Clothiers enjoyed solid third-quarter growth, as did sportswear manufacturer/marketer Cutter & Buck
CatalogDec 07, 2006 3:13 AM By MCM staff
Despite growth in its catalog and Internet division, manufacturer/marketer Blyth posted a third-quarter loss. But teen apparel and sports gear cataloger/retailer Delia’s narrowed its loss for the quarter
CatalogDec 06, 2006 4:10 AM By Mark Del Franco
Cataloger/retailer Christian Book Distributors (CBD) has purchased Best to You, a catalog and online merchant of Christian-themed gifts.
CatalogDec 06, 2006 2:07 AM By Tim Parry
Tahitian Noni has been a direct seller of juices and other health and wellness products for 10 years, relying on home parties as its principal sales channel. But the company has now expanded into another direct channel: print catalogs.
Posted 21 hours ago
by David Fowler
Posted 1 day ago