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CatalogDec 12, 2006 2:01 AM By MCM staff
CatalogDec 12, 2006 12:32 AM By David Rosen
A clear measure of success in online marketing is the growth of a retailer
CatalogDec 12, 2006 12:17 AM By Jim Coogan
When conducting a merge/purge, names will hit against the Direct Marketing Association pander file, which consists of those people who write the DMA indicating they do not want unsolicited mail. Does that mean you should avoid mailing to all of these names?
CatalogDec 09, 2006 1:19 AM By MCM staff
John Zawacki, the president/CEO of apparel and home goods cataloger Blair Corp. since December 1999, will retire on April 1.
CatalogDec 08, 2006 4:04 AM By MCM staff
Upscale cataloger/retailer Neiman Marcus saw third-quarter income slide. But menswear merchant Jos. A. Bank Clothiers enjoyed solid third-quarter growth, as did sportswear manufacturer/marketer Cutter & Buck
CatalogDec 07, 2006 3:13 AM By MCM staff
Despite growth in its catalog and Internet division, manufacturer/marketer Blyth posted a third-quarter loss. But teen apparel and sports gear cataloger/retailer Delia’s narrowed its loss for the quarter
CatalogDec 06, 2006 4:10 AM By Mark Del Franco
Cataloger/retailer Christian Book Distributors (CBD) has purchased Best to You, a catalog and online merchant of Christian-themed gifts.
CatalogDec 06, 2006 2:07 AM By Tim Parry
Tahitian Noni has been a direct seller of juices and other health and wellness products for 10 years, relying on home parties as its principal sales channel. But the company has now expanded into another direct channel: print catalogs.
CatalogDec 04, 2006 10:56 PM By Jim Coogan
What can a high-profit buyer remail do to boost your bottom line? Compare a circulation plan before and after adding a buyer remail. When you take the financials all the way down to the bottom line, you can see the dramatic change in profitability you can achieve.
CatalogDec 01, 2006 10:30 PM By MCM staff
The end of the year is often a time for reflection. But rather than rehash the past, we decided to reflect on the future. Executives from a quartet of