The holiday season is here and holiday orders are starting to flow in. Gift orders will continue to increase over the next three or four weeks as we approach the shipping cutoff for Christmas. It is important to make sure ship-tos and gift recipients are tracked and added to the marketing plan for January/February to leverage the potential new customer.
Aramark’s direct division ended the fiscal year in the red, while J. Jill dragged on Talbots’ bottom line during the third quarter.
For those holding out hope that Congress will past postal reform legislation during its lame-duck session will have to wait a little longer, as the prospect of the bill coming to a vote this week is unlikely
Office supplies giant Staples and supplements manufacturer/marketer NBTY had fiscal results worth bragging about. That wasn’t the case for apparel cataloger/retailer Eddie Bauer, however.
The average business could be wasting more than $180,000 a year by sending out direct mail that is not relevant or does not reach the intended recipient due to inaccurate data, according to research commissioned by QAS, a Boston-based address management solutions provider.
Another week, another acquisition for Catalog Holdings, a subsidiary of Golden Gate Capital. On Nov. 10 the private equity conglomerate completed the recapitalization of Venus Swimwear.
The Hudson Valley Direct Marketing Association’s “Meet the Masters” luncheon on Nov. 8 lived up to its title. A true master, catalog industry veteran Bill End addressed about 70 attendees on a wide number of topics during a question-and-answer session
BlueSky Brands, parent company of gifts catalogs The Paragon and Bits and Pieces, has signed licensing agreements to manage the catalog and Internet businesses for Winterthur Museum & Country Estate and National Wildlife Federation
Plow & Hearth is known for its country-lifestyle products. But with its new home decor spin-off, Madison Place, the company is targeting what president Michael Luce describes as more of an