E-Mail Marketing
E-Mail Marketing
Catalogers are continually discovering new applications for e-mail marketing, as well as new techniques and tools for carrying out their e-mail marketing plans. Don't believe us? Then check out these recent articles from CATALOG AGE.
Live from the Profile E-mail Summit: Scaling the Plateau
"It’s time to change the rules if we want to continue the growth of the e-mail medium," Jim Nail, senior analyst at Forrester Research, said during the opening session at Big Foot Interactive’s Profile E-mail Summit Agenda ...
Spam Wars: The Second Front
The release of AOL 9.0, with its new personalized adaptive filters, and similar services from other Internet service providers (ISPs) has opened a new...
Live from eTail 2005: Neiman Marcus Loves E-mail
Luxury products marketer Neiman Marcus is a prolific e-mailer, according to Brendan Hoffman, president/CEO of the Dallas-based company's Neiman Marcus Direct unit. Addressing attendees of the eTail conference, Hoffman admitted that many industry observers contend that Neiman sends too many e-mails...
E-mail Trends: Bye-Bye, Batch-Mailing
Flexible mailing frequency, event-driven messages, and the growing importance of the "from" line are among the trends in e-mail marketing that practitioners should be aware of, according to ExactTarget, an Indianapolis-based developer of e-mail marketing solutions. ...
Catalogs Beat E-mail as Web Catalyst
Catalogs continue to outpull e-mail messages as the impetus to visit an Internet site, according to a survey by Peterborough, NH-based list firm Millard Group....
Good News, Bad News for E-mail Productivity
According to DoubleClick’s Q3 2004 E-mail Trend Report, the click-to-purchase conversion rate for e-mails to retail and catalog customers grew nearly 24% during the past year, to 4.2% for the third quarter of 2003. The number of orders received per e-mail delivered increased as well, from 0.24% in the third quarter of 2003 to 0.28%. ...
Beyond Can-Spam: E-mail Authentication
If you send e-mails to your customers with any degree of regularity, be on your guard. In the months since the Can-Spam Act was enacted in January, the...
Eighth Annual Electronic Marketing Survey
Here's as sure a sign as any that e-commerce has come of age: There are no radical year-over-year changes in responses to Catalog Age's exclusive Electronic...
FTC to Congress: Do-Not-E-mail Registry Won’t Work
The Federal Trade Commission on June 15 told Congress that a national do-not-e-mail registry won’t reduce the amount of spam consumers receive. ...
Survey: E-mail Click-Through Rates Down
First-quarter e-mail open and click-through rates have declined slightly, according to the latest E-mail Trend Report from New York-based online ad agency DoubleClick....
Do Spammers Walk Among Us?
You probably are saying to yourself, I don't spam, so why read this column? Or I send e-mails only to my customers. Or I send e-mails only to customers...
Live from DMD New York: Don't Blame the Spam Filter
Marketers that use e-mail tend to view spam filters as a villain. But Michael Sippey, managing director of e-mail marketing agency Quris, told attendees at the DMD New York conference that such thinking is wrong. ...
Lists and Prospecting: Help with E-Mail List Hygiene
Even if you avoid renting e-mail names and send messages only to customers who have requested them, you need to practice spotless e-mail list hygiene....
Survey: E-mail Delivery Rates Up Slightly
According to an e-mail marketing survey by online advertising firm DoubleClick, overall delivery rates of marketing e-mails (e-mails sent minus bounce-back...
Former Coldwater Creek Worker Wanted in Spam Scam
A former Coldwater Creek administrator who allegedly made off with Coldwater customers’ e-mail addresses and subsequently sent them spam e-mails has been...
DMA Unveils E-mail Append Guidelines
The Direct Marketing Association on Feb. 25 adopted guidelines for appending e-mail addresses to consumer records. For members, the guidelines must be...
Opening Up the Can-Spam Act
It's been a month since the Can-Spam Act (S. 877) became law. What effect does it have on catalogers that use e-mail marketing? On the plus side, the...
Watch Your Language!
When it comes to breaking through to your customers' e-mail inbox, it's getting to be less about what you say and more about how you say it. The spam...
Live from NRF: Online Retailing Nears $100 Billion Mark
New York--Shop.org, the online marketing unit of the National Retail Federation (NFR), says that online sales will come in at $96 billion-$100 billion...
Bush Signs Can Spam into Law
President Bush on Dec. 16 signed the Can Spam Act (S. 877); the law will take effect on Jan. 1. "Spam [is] annoying to consumers and costly to our economy,"...
California Crackdown
If you've ever sent a marketing e-mail to someone who did not specifically request it from you, you're a spammer in the eyes of a new California law....
Live from ECMOD: "Hot" a Hot Word No More
London--"Too often we don't create messages, we excrete them," declared legendary copywriter (and CATALOG AGE contributor) Herschell Gordon Lewis during...
Industry Pros Urge Congressmen to Pass Can-Spam
(Direct Newsline) Panelists at a congressional hearing about spam and small businesses argued that a do-not-spam list is a bad idea and that the the Can-Spam...
Live from DMA Annual: DMA May Sue Over CA Spam Law
(Direct Newsline) Orlando, FL--The Direct Marketing Association is considering a legal challenge to the new California spam law, SB 186, by state Sen....
Live from DMA Annual: Spam Top Concern Among Consumers
Orlando, FL—Spam remained the top e-mail concern among consumers, according to online ad agency DoubleClick’s annual consumer e-mail study. DoubleClick...
