It’s Bliss for Starwood

White Plains, NY-based Starwood Hotels & Resorts acquired $40 million spa chain/cataloger Bliss from LVMH Moet Hennessy Louis Vuitton. As part of the acquisition, Starwood plans to launch Bliss spas in its W Hotels. The first Bliss spa designed for W Hotels is expected to debut at the W New York later this year. Bliss currently has two spas in New York and one in London.

Bliss’s experience publishing its monthly catalog of upscale health and beauty products will no doubt benefit Starwood as well, now that the hotelier—whose properties include Sheraton and Westin hotels—is launching a W catalog. In addition to selling the same quality sheets, towels, and room accessories used in W Hotels, the 90-page catalog offers gifts ranging from sterling-silver bracelets to teddy bears.