Listings
NEW LISTS QC SUPPLY CATALOG Nearly 19,000 agriculture professionals have bought work apparel, livestock supplies, farm equipment, and other related items...
Lists and Prospecting: Tips from a Hispanic-Marketing Pro
Hispanics receive considerably less Spanish-language mail than Caucasians receive English-language mail, says Maurice Herrera, vice president of retail...
Lists and Prospecting: The Overlooked Hispanic Market
The nation's 35.3 million Hispanics make up 13% of the U.S. population. Yet, for some strange reason, most catalogers don't pursue the Hispanic market,...
Lists and Prospecting: The Price of Promotions
Everything has a price. And if you're offering free gifts with purchase or other offers to prospects, you may have to pay surcharges to the owners of...
British Shirt Cataloger Invades Via Newspaper
A little more than two years ago, Charles Tyrwhitt, a London-based manufacturer/marketer of high-end men's shirts, entered the U.S. market with a catalog/Internet...
Lists and Prospecting: Does the List Industry Need an Ethics Code?
Thanks to the recession and several company closings, the list industry's reputation has taken a beating in recent years. For instance, Uni-Mail List...
Eye on b-to-B: Prospecting, Not Spamming
Say e-mail prospecting, and many marketers squirm. The term often brings to mind the unsolicited e-mails that crowd electronic mailboxes, touting everything...
Lists and Prospecting: List Fulfillment Comes of Age
Last January, Plano, TX-based service bureau Electronic Data Systems (EDS) informed its clients that it would no longer support or distribute rental lists...
InfoUSA to acquire ClickAction for $4.1 million
InfoUSA will acquire ClickAction, an e-mail marketing products and services provider for up to $4.1 million. ClickAction's board of directors has approved...
Wine Marketer Uncorks Multichannel Magic
For 1-800WineShop, the key to becoming a big player in the mail order and online wine business has been its ability to think small. Small, as in keeping...
Lists and Prospecting: Fall/Holiday Rentals on the Rise
Finally, good news from the list rental front. Most of the brokers contacted in mid-August reported a modest but significant increase in orders from catalogers....
Small Catalogs Forum: Making the Most of the Merge/Purge
In the merge/purge, all prospect lists are placed in the same priority just below your house file names. Names appearing on any two or more lists, called...
Lists and Prospecting: New Business from New Businesses
Excluding temporary seasonal companies, an estimated 3 million businesses open in the U.S. each year, according to David Biddulph, president of New Smyrna...
Catalog Analysis: Setting Your Price for Customer Acquisition Costs
In previous analysis columns, we've tried to demystify some of the analytical tools used by successful catalogers. Profitable and growing companies know...
