Marketing
Marketing
Marketing: It's a big topic. If you're looking for recent CATALOG AGE articles on promotions, spin-offs, merchandising strategies, mailing plans, multichannel tie-ins, and the like, you'll find them here.
Getting physical
Successful catalogers know what makes a print layout work, and many have also mastered the layout or navigation of a Website. But laying out a brick-and-mortar...
Nordstrom phasing out catalogs
It's no surprise that $7.1 billion Seattle-based cataloger/retailer Nordstrom wants to grow its retail business. What may be a surprise to some is that...
HP opens door to Hispanic market
According to the U.S. Small Business Administration, the number of small and midsize Hispanic-owned U.S. businesses is now at about 2 million and expected...
New Catalogs
BuyParker.com Take it home. Don't steal it. That's what the folks at Le Parker Meridien in New York are telling guests of the upscale hotel. In December...
Catalog Tracker: Cooling off in February
What goes up must come down. While year-over-year consumer catalog volume rose more than 19% in January, according to Catalog Tracker, February's year-over-year...
Day-Timers Launches Consumer Catalog
CATALOG AGE has learned that East Texas, PA-based business-to-business cataloger Day-Timers mailed 100,000 copies of its first consumer catalog, Dorney’s from Day-Timers, on April 25 for a May 2 in-home date. ...
Live from Direct Media Mailers Conference & Co-op: Prime the Pump
Finding the most qualified prospective customers is only one aspect of marketing success. "A target may not be interested just because he’s qualified," said Janet Rubio, a partner with marketing services firm Austin Direct Impact, during the Thursday morning opening session at Greenwich, CT-based list services firm Direct Media’s conference here. ...
Live from DMA World Seattle: "Change Is Your Friend"
It’s human nature to be wary of change. But according to Ted Wham, chief privacy officer/general manager of online travel marketer Expedia.com, "change is your friend as a direct marketer. It gives you the subtext and context to communicate with your customers."...
Live from DMA World Seattle: Consensual Success
According to Ernan Roman, understanding the difference between permission marketing and "consensual marketing" generated more than $300 million in incremental revenue for IBM during the past five years. ...
New Catalogs
SimplySoles Finding designer shoes in rural areas and sometimes even in cities can be tough. Washington-based SimplySoles hopes to solve that problem...
Valentine's Day hearty for most
Today's cynical consumers are romantics at heart, if this year's Valentine's Day sales are any indication. Most catalogers, particular food gifts mailers,...
Bauer's newest new approach
Now that Spiegel Inc. has yanked Eddie Bauer off the selling block and is committed to revitalizing the $1.3 billion business, many industry observers...
Catalog Tracker: Out of the Gate and Into the Mail
Mailers started 2005 on an optimistic note. Apparently they were confident that consumers hadn't spent all their disposable income during the holiday...
Prospecting: Best book forward
The needs of prospects, who may never have seen your catalog before, differ from those of returning buyers, who already have some relationship with you...
Live from NEMOA: Lego Builds Brand Brick by Brick
Staying true to its mission of providing creative, confidence-building toys for children while continuing to expand its number of customer touch points has been integral to the success of Enfield, CT-based Lego,...
Live from NEMOA: Of Pricing and Men (and Women)
Catalogers need to pay more attention to the effects of inventory management, mailing drops, and pricing strategy beyond the immediate response curve, retail researcher Dr. Duncan Simester said during his session at the New England Mail Order Association spring conference. ...
Apparel Retailer Body Central Launches Catalog
Apparel retailer Body Shop of America has more than 160 stores in 19 states, but it has only recently entered the world of direct marketing. Having launched a transactional Website last year, the Jacksonville, FL-based company last month introduced a Body Central print catalog....
The Price of Discounting
Simplicity clearly has its benefits. Consider the days before the term multichannel retailing existed. A merchant running a brick-and-mortar store who...
Beyond the Press Release
How many times have you seen a competitor's company or product featured in a newspaper or magazine article and said, Why can't my company get coverage...
Partnership profits vocational-ed supplier
At 960 pages, the 2005 catalog of vocational education supplier Brodhead Garrett is its largest since 1988. Accounting for 600 of those pages are woodworking...
Ballard Designs heads outside
Based on the success of the patio furniture and other outdoor products sold in its spring and summer catalogs, Atlanta-based home decor title Ballard...
Sharper Image adds a new channel : TV
The Internet, 149 stores, and 85 million catalogs annually aren't enough for high-tech gifts merchant Sharper Image Corp. On Feb. 2 the San Francisco-based...
Luxury lives
It's tough enough competing for customers and market share when you sell something that's a necessity. But even Eva Jeanbart-Lorenzotti (below), cofounder/CEO...
Joie de Vivre
It's good to be Vivre these days. The New York-based luxury brands cataloger's sales rose 54% last year, far exceeding expectations, to an estimated $60...
Another spin-off for Black Box
Networking products and services provider Black Box Corp. used to be one of the industry's major dealmakers. And while it hasn't abandoned M&A completely...
