Z Gallerie tries to expand via mail
Although Z Gallerie has 60 stores in 19 states, the home furnishings retailer isn't a nationally recognized brand yet. But the Gardena, CA-based company...
The Price of Discounting
Simplicity clearly has its benefits. Consider the days before the term multichannel retailing existed. A merchant running a brick-and-mortar store who...
Beyond the Press Release
How many times have you seen a competitor's company or product featured in a newspaper or magazine article and said, Why can't my company get coverage...
Lillian Vernon's Got a Brand New Bag Catalog
Gifts cataloger Lillian Vernon Corp. is returning to its roots with the launch of Personal Style, a fashion accessories spin-off. ...
Redcats USA Spins Off Two More Titles
New York-based multititle mailer Redcats USA is adding two more catalogs to its stable: Brylane Catalog Outlet and Chadwick’s Catalog Outlet. ...
Black Box Creates Another Spin-off
Networking products and services cataloger Black Box Corp. is expanding its wireless offerings in a spin-off catalog devoted to wireless networking products and installation services. The launch comes on the heels of an October 2004 mailing of a 260-page security products spin-off....
Ballard Designs to Launch Outdoors Spin-off
Based on the success of the patio furniture and other outdoor products sold in its spring and summer catalogs, Atlanta-based home decor title Ballard Designs will unveil a 48-page Outdoor catalog in March. ...
Sharper Image Adds Another Channel—a TV Channel
The Web, 149 stores, and 85 million catalogs annually aren’t enough for San Francisco-based high-tech gifts marketer Sharper Image Corp. On Feb. 2 the company launched its own interactive shopping television channel, Sharper Image ITV....
Boston Proper gets the travel bug
Boca Raton, FL-based Boston Proper is venturing into new territory. The women's apparel cataloger will mail 2.5 million copies of a 76-page travel clothing...
New catalog
Modern Seed Modern design isn't just for adults, believes graphic designer and mother of two Melissa Pfeiffer. That's why Pfeiffer launched children's...
Bean hopes for great Adventures
Betting that a high percentage of its female customers lead active lives, apparel, outdoor gear, and home decor merchant L.L. Bean has spun off a catalog...
Benchmark 2005 on Marketing
Thomas Jefferson declared that information is the currency of democracy. More recently, U.S. general Gordon Sullivan said, Information is the currency...
Holiday sales roundup: Good, not great
While holiday 2004 sales were adequate for most of the merchants contacted by Catalog Age, overall results hardly suggest that a robust economic recovery...
EMS climbs back into the mail
Eighteen years after discontinuing its catalog of apparel and supplies for extreme-sports enthusiasts, Peterborough, NH-based Eastern Mountain Sports...
Catalog Tracker: Delayed reactions
Last month Catalog Tracker noted a nearly 8% decline in year-over-year catalog volume for October. Were merchants pushing back their holiday mailings...
When bigger isn't better
Almost 30 years ago, E.F. Schumacher urged nations to consider applying economics on a human scale in his landmark tract Small Is Beautiful. It appears...
Redcats USA Launches Another Plus-Size Catalog
New York-based Redcats USA announced on Jan. 18 that it has launched Intimate Promise, a catalog selling plus-size lingerie, sleepwear, and swimsuits. ...
Live from NRF: Good News for Midsize Merchants
New York--Midsize merchants can still successfully compete with discount superchains such as Wal-Mart, Target, and Costco. According to Sherif Mityas, vice president of Plano, TX-based A.T. Kearney’s retail practice division, several strategies are key....
Live from NRF: Getting Emotional About Branding
New York--“Why do people do what they do? I don’t believe what they say,” psychiatrist and author Dr. Clotaire Rapaille told attendees who packed a hall Tuesday morning in New York’s Javits Center as part of the National Retail Federation’s 94th Annual Convention and Expo. ...
Live from NRF: Maximizing Brand Power
New York--With corporate scandals and bankruptcies rampant, it’s no wonder that customers’ trust in brands has dropped during the past year. And a loss of trust can be fatal to a brand...
Bean Launches Everyday Adventures Spin-Off
Betting that a high percentage of its female customers lead active lives, Freeport, ME-based outdoor apparel and home goods cataloger L.L. Bean has spun off a women’s workout wear title. ...
THT Designs spins off kids' catalog
Thanks in large part to catalogs such as Pottery Barn Kids and Company Kids, there's a wealth of merchants selling furnishings for children. And Omaha,...
Sell them more
Every executive knows that you make more money selling to your existing customers than you do chasing new ones. That's why so many companies place so...
Planet Dog kennels its consumer book
After six years of selling to both consumers and businesses, Portland, ME-based Planet Dog is putting its consumer catalog in hibernation for a year....
Woodcraft carves a new magazine
Last month Catalog Age reported that cataloger/retailer Penzeys Spices was starting a magazine. Now Parkersburg, WV-based woodworking supplies merchant...
