Monastery Greetings Gears Up for Holiday
Will Keller, the owner of Monastery Greetings, credits modest price points and a renewed interest in spirituality for much of his gifts catalog's surge...
Russell's for Men Gets a Circ Boost
In these shaky economic times, many catalogers are cutting back on the frequency of their mailings. Not so $12 million A.G. Russell. The Lowell, AR-based...
Just for Kix Says Cheers to Spin-off
Break out the pom-poms: Baxter, MN-based dance cataloger Just for Kix is launching a cheerleading supplies title, Just for Cheer. The company was scheduled...
Lillian Vernon Weaves Its Way into Wal-Mart
In a match made in personalized-products heaven, Lillian Vernon Corp. is teaming with discount retailer giant Wal-Mart. More specifically, the gifts and...
J. Jill Merges Direct, Retail Units
Deciding whether to operate retail and direct divisions separately or together can be a taxing decision for a marketer. When the units are run as independent...
Catalog Tracker: Free S&H Holding Steady
Far fewer consumer catalogs mailed this June than a year ago, according to Catalog Tracker. But for the first time this year, the percentage of catalogers...
Mini-Catalog Has Sizable Payoff for Support Plus
Support Plus has acquired many a new customer through traditional prospecting sending out its full-size book to rented lists. But that costs $6-$7 a convert....
Bean Catches Airtime with Tour de France
Lance Armstrong may not be the only one celebrating the outcome of this year's Tour de France. In July, outdoor gear and apparel cataloger L.L. Bean began...
Moore Medical Selling More to the Slammer
New Britain, CT-based Moore Medical Corp. is headed for the big house, at least, its catalogs are. The $137.8 million medical, dental, and veterinary...
Is Williams-Sonoma Making New "Home" For Chambers?
Multititle home goods cataloger/retailer Williams-Sonoma is developing a furnishings spin-off of its eponymous kitchen products title. And according to...
Sure Fit Uncovers New Product Lines
When the Sure Fit Slipcovers catalog arrives in mailboxes early next month, recipients will find more than new coverings for played furniture. The New...
What’s New: Cloudveil Mountain Works
The soft-shell outdoor apparel manufactured by Jackson Hole, WY-based Cloudveil Mountain Works for the past seven years have developed a following among...
Drs. Foster & Smith to Test TV Ads
Who says you can’t teach an old cataloger new tricks? Twenty-year-old pet supplies mailer Drs. Foster & Smith is launching its first TV ad campaign in...
New Fax Marketing Rules Pushed Back to 2005
(Direct Newsline) The Federal Communications Commission has delayed implementing new restrictions on outbound fax marketing until Jan. 1, 2005. The new...
"Golf Digest" Magazine Launches Catalog
Not content with being the leading golf magazine, "Golf Digest" launched the Golf Digest Pro Shop catalog in June. The 36-page catalog mailed to fewer...
Live from List Vision: Catch Customers While You Can
New York—As a group, baby boomers will soon be requiring more services than products. "People over 50 have most of what they want," declared Peter Francese,...
New Cataloger’s Web Search for Names
Talk about your targeted marketing: To find prospects for her new furniture catalog, Ray20, Cheri Caso didn’t rent lists. Instead she searched the Internet...
2003 CATALOG AGE 100: Bigger and Better
If the Catalog Age 100 is any indication, the economy may be on the road to recovery — albeit slowly. Sixty of the companies on this year's list...
Chinaberry Makes Cuts, Lays Off President
Pressured by its bank to turn a profit this year, books and gifts mailer Chinaberry in early June laid off president Gary DeMaine. Ed Ruethling, an owner...
Retail in Store for Levenger
Reading accessories cataloger Levenger has been mapping out a retail strategy for three years now. But due to a joint venture with a retail pro, the Delray...
Mark Group to Close Charles Keath
To focus solely on growing its Boston Proper women's apparel title, The Mark Group plans to shut its Charles Keath gifts catalog early next year. Charles...
Catalog Tracker: Emptier Mailboxes
May marked the second month in a row that Direct Media's Catalog Tracker service received fewer catalogs than it had last year. This past May, the Greenwich,...
OneCall Pleased with Catalog Results
Although Spokane, WA-based OneCall has been in business in one form or another for 95 years, the consumer electronics marketer just launched a print catalog...
J. Jill Merges Direct, Retail Units
Women’s apparel cataloger/retailer J. Jill Group is merging its retail and catalog/e-commerce marketing subsidiaries, effective July 27. With no more...
EZiba Strikes Deals with Marshall Field’s, Under the Canopy
Having recently obtained approximately $4 million in funding, along with a new credit line, North Adams, MA-based eZiba is branching out. The cataloger...
