How to Beat Counterfeits and Police Your Brand

| Kathleen Egan

The risk of brand degradation is nothing new (fake Coach purse, anyone)? But graph brand degradation against price transparency, access to goods, manufacturing capabilities, dissolving of geographical boundaries and shipping innovations, and you’ll see the risk has increased dramatically. Here is what you should do as brand degradation gets worse.

How Retailers Can Work Like Amazon

| Daphne Carmeli

The key is to work like Amazon rather than with them. Despite the retail giant’s head start, it has never been easier for companies to adopt 3rd party services and platforms that allow them to offer a service comparable to Amazon’s. Here is how retailers can set themselves apart in an Amazon world.

A Team-First Approach to Smart Retail Holiday Planning

| Bart Mroz

With the holiday season accounting for so much of a retailer’s annual sales, as much as 30% to 40%, achieving the highest possible holiday ROI is crucial. Here is what you need to know when it comes to planning your holiday strategy.

SpaceX Says, Same-Day Delivery Is So Last Week

| Mike O'Brien

Jeff Bezos and the innovation teams at Amazon seem to have cornered the market on far-out ideas that push the envelope for ecommerce distribution, from delivery drones to blimp warehouses to even an undersea DC. That is, until Elon Musk and his hardy band of rocketeers at SpaceX came along and shot the moon – or Mars.

How to Analyze the Risk of Your DTC Fulfillment Projects

| Curt Barry

Risk analysis is essential for large and complex DTC fulfillment projects including the above as well as moving to or from third-party fulfillment operations. As a result, most large projects are not delivered on time or within budget. Understanding risk and the likelihood of negative outcomes will help reduce costs and improve on-time implementation.

Motivating the Dynamic Shopper Along Their Path to Purchase

| Julie Poast

Engaging (or even reaching) the constantly-connected, multi-tasking consumer is not an easy feat. It’s even harder to understand the impact your advertising and marketing efforts have on moving this dynamic shopper toward purchase. Here is how this type of shopper goes through the path to purchase.

What Are Your DTC Operations Metrics Showing You?

| Curt Barry

In this ecommerce world of point, click and deliver, are you accurately monitoring DTC operations metrics to help you meet high expectations from both customers and management? Check out these fulfillment and customer service KPIs from six different direct-to-customer merchants and see how your operations stack up.

Shopping App Marketers: Black Friday Success Starts Now

| Dale Carr

If last year’s data on shopping app spending was any indication of what’s coming this fall, Thanksgiving and Black Friday are poised to be the biggest mobile shopping days of the year in the U.S. Here is what retailers can expect from mobile commerce this holiday season.