Amazon-USPS Sunday Delivery a Win for Consumers

| Tim Parry

It sounds like Amazon did its homework when it decided to offer Sunday delivery to its Amazon Prime members. And the U.S. Postal Service was smart enough to pounce on the opportunity to be its Sunday delivery provider.

Inventory Management, Lack of Ecommerce, Killed Building 19

| Tim Parry

Building 19 filed for Chapter 11 bankruptcy protection, and hired Gordon Brothers to liquidate the 10 remaining locations. The irony of New England off-price closeout retailer Building 19’s demise is that it started off in 1964 as a merchant that took advantage of other merchant’s misfortunes and failures.

Boo: AdGooroo Unmasks Halloween Paid Search

| Tim Parry

Digital marketing firm AdGooroo did a post on its blog Monday to highlight the top Halloween paid search advertisers (based on AdWords impressions), as well as the top Halloween keywords (also based on AdWords impressions), between September 2012 and September 2013. The “Miley Cyrus Twerking” costume did not make the cut.

Overly Suave IT Guy

Hey Girl… Ride the Overly Suave IT Guy Meme

| Tim Parry

Obviously, the Overly Suave IT Guy meme may not be for every merchant or marketer… but if you sell consumer electronics, B2B networking systems, etc., the Overly Suave IT Guy meme could be a no-brainer.

When a Package is Just a Cardboard Box

| Tim Parry

Your customer should be able to take one look at the box on his front step and say, “Hooray, my order from (X Merchant) is here” without having to squint at the shipping label to determine the sender. Here’s why a branded box can make all the difference.