Advanced Segmentation With Third Party Data

| Andrew Fegley

The bedrock of any marketing campaign is first-party data; the information you have collected from and about your customers is invaluable in terms of understanding key metrics about the people who have purchased from, and/or are loyal to, your brand. Here is a quick glossary of the key categories of information you can get from third-party sources.

9 Due Diligence Best Practices for Warehouse Selection

| Curt Barry

In most markets, warehouse space is in short supply, especially for facilities that are 100,000 square feet and larger. As you look for facilities to lease or buy, an in-depth due diligence process is crucial to your success as new space is a major investment and a long-term commitment.

Multichannel Merchant Publishes Top 3PL List for 2018

| Mike O'Brien

The Multichannel Merchant Top 3PL listing for 2018, a directory of leading third-party logistics (3PL) providers in ecommerce and direct-to-customer operations, is now available. For the third year in a row, the editorial team at MCM has put together this valuable service for our readers.

6 Effective Digital Strategies to Boost Conversion Rates

| Bart Mroz

Before the Internet even existed, retailers relied on an assortment of strategies and market intelligence tactics to boost sales—including promotions, direct mail, catalogs, window displays, focus groups, surveys, and ads. Here are six effective strategies to enhance your conversion rates.

Two Years In, Retailers Struggle to Fight Fraud Post EMV

| Tom Byrnes

It’s been two years since the EMV liability shift put merchants on the hook for any losses to online fraud. New data from Javelin Strategy & Research and Vesta Corp. suggests ecommerce fraud headaches for American retailers will be far worse than anything their foreign counterparts could have imagined.