Early Gap Analysis Equals Software Conversion Success

| Paul Sobota

When it comes to a software conversion project, there are major unknowns if you don’t conduct a gap analysis with the selected vendor. Such analysis provides insights on proposed modifications and workarounds, estimated hours and costs, helping you avoid expensive, time-consuming overruns.

Improving Customer Satisfaction Hinges on Facebook Messenger

| Jason Kapler

It is estimated that by 2020 customer experience will overtake price and product as the key brand differentiator. How are brands investing in their customers’ experience to differentiate their company from the competition? Here is an inside look at how engaging with customers is changing retail.

8 Ways to Get More Productivity, Quality from Your 3PL Partner

| Curt Barry

Entrusting your customer service or fulfillment to a third-party logistics (3PL) company is a big step. Like using other outside services, it’s important to manage the process to reduce errors and exceptions, providing a high level of service at an affordable cost. These 8 steps will help you get the most from your 3PL partner.

How to Beat Counterfeits and Police Your Brand

| Kathleen Egan

The risk of brand degradation is nothing new (fake Coach purse, anyone?). But brand degradation against price transparency, access to goods, manufacturing capabilities, dissolving of geographical boundaries and shipping innovations, and you’ll see the risk has increased dramatically. Here is what you should do as brand degradation gets worse.