The holiday season is crucial for retail brands, generating around 25% of their overall annual sales. As brands compete for the attention of customers during this heavy shopping season, many pour a lot of effort into their social media presence. Here is how several fitness brands are standing out this holiday season.
Entrusting your customer service or fulfillment to a third-party logistics (3PL) company is a big step. Like using other outside services, it’s important to manage the process to reduce errors and exceptions, providing a high level of service at an affordable cost. These 8 steps will help you get the most from your 3PL partner.
The risk of brand degradation is nothing new (fake Coach purse, anyone?). But brand degradation against price transparency, access to goods, manufacturing capabilities, dissolving of geographical boundaries and shipping innovations, and you’ll see the risk has increased dramatically. Here is what you should do as brand degradation gets worse.