Customer Loyalty Depends on Perfecting Your Customer Data

| Lane Hartman

When an existing customer reaches out to a company, how does their interaction start? Are they treated as an old friend with a known history, or do they need to start from square one each time they interact with the business? Here is how to get readily accessible data to enhance your customer loyalty.

Retailers Take Note: The New Marketing Stack is Heating up the Cloud Wars

| Buck Webb

A common theme connected the Amazon, Microsoft and Google earnings reports last quarter: major growth in cloud revenue. Amazon Web Services (AWS) brought in $5.11 billion in revenue in the fourth quarter; Microsoft Azure revenue is up 98%; and Google, while still growing in the sector, says its cloud now brings in $1 billion per quarter. Here is a look at what the future may hold for the marketing cloud stack.

3 Ways Retailers Can Leverage AI to Improve CX

| David Keane

The retail industry is undergoing a period of dramatic change due to the rise of digital commerce and consumer services. By leveraging AI technology, retailers can empower their associates with content and tools to create a more personalized shopping experience, which ultimately drives sales and increases customer loyalty. Here are three ways retailers can leverage AI to improve CX.