Prime Day Primer: 6 Things You Need to Know About Prime Day 2016

| Tim Parry

Amazon has announced that its second-annual Prime Day selling event will be held on July 12, and is pulling out all stops to make sure the negative feedback it received last Prime Day is not repeated. Here are 6 things you need to know about Prime Day 2016, whether you’re a Prime seller on the Amazon marketplace, or are just watching from the sideline.

Deep Discounts Not Necessary for Prime Day Success

| Tim Parry

Offering deep discounts on the Amazon marketplace on Prime Day does not necessarily mean a successful sales day. Ecommerce experts say you just have to have merchandise available for purchase on the Amazon marketplace to see a Prime Day sales spike.

It’s All About Riding the Prime Day Wave for Proactiv

| Mike O'Brien

After raising the profile of its line extensions during Prime Day 2015, Proactiv hopes to move some of its best-selling product during this year’s faux sales holiday. Now with over a year of operating history on the Amazon marketplace, the company has become more adept at managing the channel and avoiding conflict with its primarily direct marketing approach.

Prime Day Has Potential to Break the Internet

| Tim Parry

Will Amazon’s second-annual Prime Day shopping event break the Internet? Or will Amazon be the sole beneficiary of Prime Day traffic… and sales? Last year’s metrics show that Prime Day has one-day spike potential, but it doesn’t mean all merchants will see residual traffic and sales.

What Amazon Prime Day Means for Marketplace Sellers

| Daniela Forte

In 2015, the first annual Amazon Prime Day was a huge success for the marketplace and it returns again this year with plans of exceeding last year’s sale success. But what does this mean for third-party marketplace sellers? See what third-party marketplace sellers should expect on Amazon Prime Day.

Ecommerce, global ecommerce, cross-border selling, cross-border ecommerce, Gilt, Gilt Groupe

Is Global Market Expansion as Risky as it Seems?

| Cleveland Brown

The potential customer base in foreign markets is significant, because 96% of the world’s consumers live outside of the United States. Is going into a global market worth the risk? Read more about what it could mean for your business.

Same-Day Delivery Could Cause a Huge Prime Day Headache

| Tim Parry

Amazon’s second-annual Prime Day could be a game-changer for same-day delivery. But it could also be a huge headache for Amazon come July 12. There’s a chance Amazon’s Seller Fulfiller Prime program may give the marketplace a black eye this Prime Day.

Amazon Announces Second Annual Prime Day

| Daniela Forte

Amazon announced its second annual Prime Day, set to take place on Tuesday, July 12. This year, the marketplace giant will offer more than 100,000 deals worldwide to Prime members. See what plans Amazon has in place.