After the success of Prime Day 2015, merchant sellers on Amazon are getting over their initial apprehension and jumping in with both feet, according to an executive with a company that works with several hundred of them. Read about the challenges and opportunities associated with this now-major sales event.
Amazon has announced that its second-annual Prime Day selling event will be held on July 12, and is pulling out all stops to make sure the negative feedback it received last Prime Day is not repeated. Here are 6 things you need to know about Prime Day 2016, whether you’re a Prime seller on the Amazon marketplace, or are just watching from the sideline.
After raising the profile of its line extensions during Prime Day 2015, Proactiv hopes to move some of its best-selling product during this year’s faux sales holiday. Now with over a year of operating history on the Amazon marketplace, the company has become more adept at managing the channel and avoiding conflict with its primarily direct marketing approach.