Making Google PLAs Work for You

| MCM staff

Not only is the Google PLA now the default format for Google Shopping; it has also become a standard ad format on the main Google search results pages for product related searches. Here’s how Google, in an effort to increase ad relevance for product related searches, now identifies what it thinks are searches for products using PLAs to deliver ads that contain pictures and prices.

Best Buy Having a Bad Week

| Tim Parry

Best Buy may have pulled Richard Schulz’s offer to but it back and take it private off the tabel, and announced Hubert Joly as its new president and CEO. But Best Buy also said it does not intend to further provide or update earnings guidance for fiscal 2013, and that is not sitting well with Wall Street.