3 Tips to Capitalize on Digital Marketing Changes

| MCM staff

Keeping up with change in digital marketing is never easy, but the emergence of social advertising as a widely accepted marketing tactic, the power of tablets and their users, and the increasing sophistication of search marketers has accelerated change even further. With some powerful trends taking shape over the last year, opportunity abounds for marketers who proactively embrace change to lead the pack. Multichannel merchants should put the following three tips at the top of their priority list.

5 Ways Small- and Mid-sized Merchants Can Compete with Large Merchants

| Fred Lizza

Jacque Pelletier, founder of Fashion Connection, says that the ability to manage his inventory across multiple platforms has helped the business flourish and differentiate itself from local brick-and-mortar competitors. Additionally, the Fashion Connection, is looking ahead and readying themselves to take on bigger challenges such as mobile commerce.

A Critical Look at Ecommerce Ratings and Reviews

| Ken Burke

One of the best ways to improve your own ratings and reviews is to evaluate and emulate what the leaders are doing. This article examines several of the best techniques being used today and describes how you can benefit by implementing similar methods.

NRF: Retail Sales Will Rise 3.4% in 2012

| MCM staff

Retail industry sales will rise 3.4% to $2.53 trillion in 2012, according to the National Retail Federation. That’s slightly lower than the pace of 2011, in which sales grew 4.7%.