First-quarter sales for Staples slipped 1%, to $6.1 billion, for the three months ended April 28. Direct sales from its North American Delivery Business — which includes the Staples and Quill catalogs and online businesses as well as the Staples contract delivery business — grew 2%, to $2.6 billion.
Knowing who your customers are is what changes their experiences from merely adequate to delightful, and can turn a customer into a raving advocate. Here are four things that you should start to do over the next three to six months to improve customer engagement in an incremental fashion while strategizing for the long run.
Amazon.com’s launch of its business-to-business marketplace has the potential to alter the landscape for b-to-b merchants. But while some industry experts see the launch of AmazonSupply.com as an all-out game-changer for b-to-b merchants, others see Amazon’s entry as an added plus for b-to-b sellers.