Smartphones and mobile search have changed the way consumers interact with businesses. Did you know 25% of overall search queries are happening on mobile devices. But many merchants overlook the increasing importance of mobile search on their business.
Many shoppers start their journey on a smartphone, and finish it at the brick-and-mortar stores on which they’ve always relied. This is prompting retailers to rethink their business model with mobile as the hub.
Mobile apps are on the rise this year as consumers are spending increasingly more time on them than a year ago. Fifty percent of smartphone users have also made a purchase using a smartphone. See what other statistics are revealed in this infographic.