With the holiday season rapidly approaching, consumers are constantly on the go – so that is why mobile shopping is more important than ever. See what retailers can do with their conversions on mobile this holiday season.
The next wave of mobile innovation to grow and sustain direct customer relationships is finally here; and unlike apps, the mobile wallet opportunity is one any business can seize.
By using SMS in a multichannel approach, brands couple the acceptance of SMS with app data on user behavior to deliver relevant reengagement messaging. Through the inclusion of SMS into their mobile app strategy, retail brands will enjoy additional consumer engagement, increased usage and higher sales and profits.
With retail and technology continuing to evolve at a rapid pace, it is imperative that retailers you be where the consumers are. Here are so several ways geo-targeted marketing can give marketers an edge over competitors.
Thanks to bigger screens and better user experiences, Bill Siwicki, the Vice President of Mobile Strategy and Research at GPShopper and an adjunct professor at Depaul University Kellstadt Marketing Center, thinks mobile commerce sales could reach 30% of all holiday ecommerce sales in 2015. Watch Multichannel Merchant’s video interview at Shop.org with Siwicki for his thoughts on geo-targeted marketing, apps, beacons, and more.
The redesign includes a new mobile site optimized for viewing on mobile devices, and universal apps for Android and iOS devices. See what other features Newegg has planned.
To sustain the momentum of the successful 2014 holiday retail season, branded manufacturers are working hard to make 2015 even merrier with seamless cross-platform commerce, secure payments and innovative customer experiences.
With more than half of consumers researching products through a mobile device at least once a week has shown the increasing trend of mobile device usage in consumer shopping. See what the trends are and how retailers can stay ahead of the curve.
Express, Inc. unveiled enhanced features for the Express mobile app for iOS and Android. See what features Express has rolled out to engage its customers.
DirectBuy, is continuing its focus on improving member experience with the launch of their new My DirectBuy mobile app.