Survey Analytics and Ipsos Loyalty conducted a mobile consumer shopping survey to capture customer experience in real-time on Black Friday. While survey findings show 64% of respondents were satisfied with their Black Friday shopping experience, too much holiday cheer left an overwhelmed 66% concerned about their safety while shopping for the best deals.
[CLICK HERE for Multichannel Merchant’s Cyber Weekend 2013 coverage] Mobile Visits Grow, but Revenue Explodes: Thanksgiving Day Sales on Smartphone-optimized Websites up 258% (via PR Newswire) PITTSBURGH, Nov. 30, 2013 … Continue Reading →
Record-setting Thanksgiving Day ecommerce sales set the stage for a record Black Friday with online sales growing 18.9% over the same period last year, according to the the IBM Digital Analytics Benchmark. The biggest surge came from mobile sales which reached 21.8% of total online sales for Black Friday, a 43% increase.