Smartphone-Generated Retail Revenue Up 115.9% in April 2014
Smartphones generated 29.3% of total online visits, up 45.0% from April 2013. The market share of non-mobile (desktop) visits decreased 22.3% from April 2013 to April 2014.
Mobile
Threadless Launches New Type Tees iPhone App
Global design community Threadless has launched Type Tees, a new mobile application that allows users to create custom text-based t-shirts instantly from their mobile devices.
How Augmented Reality Will Impact Consumers
Mobile commerce trends are only expected to continue as the market moves toward the next evolution of customer-centric technology and all it has to offer. And leading that revolution is undoubtedly augmented reality technology.
Native Mobile Messaging Is Growing
Only 77% of the top 500 online retailers have published a mobile app, and just over 30 of them are actively engaging with their users through push notifications, according to a study by OtherLevels. The disconnect represents a huge opportunity for retailers capable of creating a cohesive brand experience across digital channels.
Sears Introduces “Get Advice” Digital Tool
Personalized assistance and access to information make shopping easier for Shop Your Way customers.
Barneys New York Releases iPad App
The app allows users to experience the shopping functionality found on Barneys.com seamlessly integrated with relevant and exclusive content, and provides background and insight into purchases.
Acme Tools Launches Mobile Commerce Site
The new Acme Tools mobile site is designed to reduce load time and enhance the user’s experience making it easier to browse, search and purchase using a smartphone.
4 Steps to Make the Most of your Mobile Strategies
Mobile devices are now officially the most pervasive pieces of technology in consumers’ personal possession, as well as the most used piece of technology by consumers in a high percentage of contexts.
Mobile is the Anchor of Omnichannel Retailing
Customers can use a mobile device anywhere, and have largely changed their behavior toward the medium when it comes to product information gathering, word-of-mouth interaction with friends and family, finding discounts and even making a purchase.
Scandinavian E-tailer Sjoppi Achieves 18% Mobile Conversion
A new touch-based interface for tablets has achieved nearly 18% conversion for Scandinavian e-tailer Sjoppi. The interface offers a drag-and-drop method to move products to the shopping basket.