Mastering Mobile Email: Template and Design

| Erin Lynch

When it comes to mobile email optimization, it’s much more than just making sure your message fits a certain pixel size. There is a method to the madness; it’s about content, layout, design and overall message visibility. If you’re not mastering your email messages, you could be missing out on connecting with a very large percentage of your customers.

H&M Ecommerce Site Goes Live

| Daniela Forte

H&M, Hennes & Mauritz, one of the world’s largest retailers known for offering high fashion and quality basics at affordable prices, is proud to announce the launch of its highly anticipated Shop Online store

The Secret Fix for Mobile App Customer Retention

| Bob Moul

The first step in fixing the mobile app retention problem is acknowledging the situation and understanding why it exists. Few, if any apps are perfect on day one, but the rush to bring an app to market, and an inability to know precisely how audiences will respond, both put pressure on companies to launch apps whether they are ready or not.

MCM Outlook 2013: Ecommerce Research

| MCM Staff

Although merchants acknowledge that ecommerce growth has helped them make their sales, they may not be completely ready to serve the cross-device customer. According to the results of the MCM Outlook 2013 survey, 41.7% of respondents do not have a mobile commerce presence.