Mobile Archives - Page 22 of 27 - Multichannel Merchant

Great SMS Campaigns Start With Action Analytics

July 19, 2013 | Brendan O'Kane

SMS campaigns, as we’ve seen from some mobile campaigns, can work very effectively as long as marketers get it right. And by get it right, I mean measuring message effectiveness through action analytics techniques.

Study Finds 16% of U.S. Consumers Have Used Mobile to Shop

July 16, 2013 | Erin Lynch

While retailers are focusing more on the mobile shopper, new research has found that only 16% of American consumers have used their mobile device to shop compared to 50% in China, 48% in Singapore, and 42% in India.

Nearly 80% of Consumers Will Abandon Slow Mobile Sites

July 1, 2013 | Erin Lynch

What is the best way to lose a mobile shopper? According to a new report by Netbiscuits, it’s by not having a website optimized for tablet or mobile use. In fact, 76% of shoppers will abandon a mobile website if it’s not up to par.

The Secret Fix for Mobile App Customer Retention

June 17, 2013 | Bob Moul

The first step in fixing the mobile app retention problem is acknowledging the situation and understanding why it exists. Few, if any apps are perfect on day one, but the rush to bring an app to market, and an inability to know precisely how audiences will respond, both put pressure on companies to launch apps whether they are ready or not.

MCM Outlook 2013: Ecommerce Research

June 14, 2013 | MCM Staff

Although merchants acknowledge that ecommerce growth has helped them make their sales, they may not be completely ready to serve the cross-device customer. According to the results of the MCM Outlook 2013 survey, 41.7% of respondents do not have a mobile commerce presence.

NRF Projects Father’s Day Spending Increase

June 12, 2013 | Daniela Forte

Father’s Day is just around the corner and consumers are planning to spend a little more on dad this year, according to a press release by the National Retail Federation. In a spending survey conducted by BIGInsight, the average person will spend $119.84 on Father’s Day gifts this year.

7 Tech Tips for Highly Accessible Sites

June 12, 2013 | Gian Genovesi

There are 7 key aspects to any accessibility initiative which an organization should abide by in order to develop a user, screen reader and web-crawler friendly site.

Smartphones and Tablets See Rapid Growth

June 10, 2013 | Daniela Forte

Tablet Penetration in the U.S. Grows by 47% Since 2012 Smartphones Now Owned by A Majority of Online Americans. Tablet ownership as of May 2013 is closing in on a majority of Americans who are online, 8 to 64, across the United States…

10 Trends Changing the Course of Retail

June 2, 2013 | Tim Parry

Meeting the needs of the “me” generation, the new normal of retailing according to JLL Retail.

Study Finds 44% of Mobile Shoppers Will Not Return to a Non Mobile Ready Site

May 29, 2013 | Erin Lynch

A recent study from Kentico Software has found that 76% of smartphone users and 78% of tablet users return often to websites that look good and work well on their mobile devices. But for those sites that are not designed responsively, 44% will never go back and 52% will not return on a regular basis.

1 … 20 21 22 23 24 … 27