The mobile marketing ecosystem generated $139 billion of incremental output to the U.S. economy in 2012, a significant surge from $48 billion in net sales previously reported in 2010. Over the next five years, this figure is set to skyrocket to $400 billion representing an annual growth rate of 52%.
A new report from Econsultancy shows that very few marketers are coming through when it comes to customer’s expectations of a personalized mobile experience. In this new infographic from ExactTarget you will learn about the current state of personalization in digital marketing and how to deliver more tailored mobile campaigns.
The way we shop today continues to evolve especially with the use of mobile. Transactions using mobile devices continues to increase with use of smartphones and tablets which account for one out of every 10 ecommerce dollars spent, according to blog post on Rackspace.com. With the shift from ecommerce to mobile commerce better known as m-commerce, online and offline merchants need to take note in adjusting their IT strategies to compete. Cloud-based services which can help. The infographic details the mobile ecommerce trend with some advice to help merchants win the click.