Creating Customer Centricity in 2017: Omnichannel Marketing and Mobile

| Sean Brady

Omnichannel and mobile marketing is a phrase ecommerce brands have been hearing quite a bit lately. Both mobile and omnichannel go hand in hand, as mobile influences today’s shoppers with the omnichannel journey. Here is why marketers need to move from simply operating multiple channels to have a truly holistic strategy this year.

Redefining Mobile Engagement in 3 Steps

| Carla Fitzgerald

With 75% of shoppers using their smartphones while in the store, shoppers are expecting the retailer to engage them by phone. Here are three easy steps to make mobile part of the overall shopping experience and not a siloed channel.