global ecommerce

SMS Engagement Can Amplify Mobile Results For Merchants

| Brian Heikes

By using SMS in a multichannel approach, brands couple the acceptance of SMS with app data on user behavior to deliver relevant reengagement messaging. Through the inclusion of SMS into their mobile app strategy, retail brands will enjoy additional consumer engagement, increased usage and higher sales and profits.

mobile payments

Why Mobile Commerce Went from Slow Progression to Fast Domination

| MCM Staff

Thanks to bigger screens and better user experiences, Bill Siwicki, the Vice President of Mobile Strategy and Research at GPShopper and an adjunct professor at Depaul University Kellstadt Marketing Center, thinks mobile commerce sales could reach 30% of all holiday ecommerce sales in 2015. Watch Multichannel Merchant’s video interview at Shop.org with Siwicki for his thoughts on geo-targeted marketing, apps, beacons, and more.

How Mcommerce is Changing Shopping

| MCM Staff

With more than half of consumers researching products through a mobile device at least once a week has shown the increasing trend of mobile device usage in consumer shopping. See what the trends are and how retailers can stay ahead of the curve.

The Global Mobile App Boom: 5 Tips for Reaching Millions

| Rebecca Ray

App stores operate as global distribution channels opening access to 155 territories on the iTunes App Store and almost all countries on the planet via Google Play. Hundreds of local app stores in countries like China and India offer additional opportunities. Here are 5 tips to help you land one of these highly coveted spaces on more home screens.