Don’t Fear the Reviewers

| Ken Magill

Though most multichannel merchants have avoided posting customer-written product ratings and reviews on their Websites, those who have overcome their fear of the inevitable negative content swear by them.

Celebrate Express Launches Umbrella Website

| Jim Tierney

The new Celebrate Express Website is a party of sorts, one to which all of its brands were invited. CelebrateExpress.com now offers products from Birthday Express, Costume Express, and 1st Wishes,

4Q, Full-Year Sales Up at Drugstore.com

| MCM staff

Fourth-quarter and full-year net sales rose for Bellevue, WA-based Drugstore.com (Nasdaq: DSCM), registering 2.1% and 4.1% increases, respectively, for the period ended Dec. 31, 2006.

Firebox.com heats up stateside

| Tim Parry

When London-based gifts, games, and gadgets merchant Firebox launched a U.S.-based e-commerce beta site in early October, it did so without a multimillion-dollar

Carrying the Load

| Ken Magill

Has your e-commerce site been load-tested lately? If not, get it done. After all, the IT folks are always writing new code, which can have unforeseen