Takeaways and Tips to Improve SEO

| Tim Parry

What you do with your SEO may not be visible to the naked eye, but it’s picked up by the search engines. And the better you do SEO, the greater the chance a consumer will find your e-commerce site via Google, Yahoo, MSN and the rest of the search engines. And increased traffic equals more revenue.

Add-to-Cart Buttons: Bigger is Better

| Tom Funk

Bigger add-to-cart buttons work. The larger and more eye-catching they are, the more responsive Web visitors will be. That means higher conversion rates, lower shopping cart abandonment, more revenue.

Don’t overwhelm with e-mail

| Francey Smith

When not Shopping at a Store, I regularly shop by catalog and almost never purchase online. Once e-mail took off, every catalog mailer asked me for my

Staffers Star in Lion Brand Yarn Podcasts

| Tim Parry

Since it sells yarn through big box stores such as Walmart and Michaels, Lion Brand Yarn was afraid its customers had a misconception that it was a large, faceless corporation. Now thanks to social media efforts, its customers know all about Lion Brand Yarn employees Liz Shaw and Zontee Hou.