When Testing, More Is More

| Ken Magill

Do you know how big your or button should be? How about what color? Should your online registration process involve more than one page? Right about now

The Importance of an Up-to-Date Website

| MCM staff

I have written on many occasions about how the Internet is a much more advanced communications tool than anything which has come before it, including print brochures and catalogs.

Don’t Fear the Reviewers

| Ken Magill

Though most multichannel merchants have avoided posting customer-written product ratings and reviews on their Websites, those who have overcome their fear of the inevitable negative content swear by them.

Celebrate Express Launches Umbrella Website

| Jim Tierney

The new Celebrate Express Website is a party of sorts, one to which all of its brands were invited. CelebrateExpress.com now offers products from Birthday Express, Costume Express, and 1st Wishes,