The top online faux pas

| MCM staff

Make no mistake, Web marketing is, well, a tangled web. Designing a site that serves business needs and customer needs, and converts and drives, revenue

Solid first quarter for

| MCM staff

First-quarter sales for online giant rose 18%, to $4.89 billion, up from $41.3 billion in the first quarter of 2008. Net income increased 24%, to $177 million, up from $143 million last year.

Q&A with E-Tailing Group’s Lauren Freedman

| Tim Parry

E-commerce consultancy E-Tailing Group last week released its Eighth Annual Merchant Survey. What does the survey of some 190 senior e-commerce executives reveal? MULTICHANNEL MERCHANT senior writer Tim Parry caught up with E-Tailing Group president Lauren Freedman to discuss the findings

Choosing the Right Social Media Networks

| Lisa Wehr

You as a merchant need to get involved in social media and optimize your entire online presence. But before you begin you must understand where your target audience resides online.

How to Avoid the Five Biggest Corporate Blogging Mistakes

| Chris Baggott

Most business blogging seems to be failing to accomplish anything that is meaningful, and more importantly measurable. This leaves many businesses frustrated with the media as a whole, and a lot of well-intentioned projects abandoned. That’s because bloggers are universally making the same five mistakes. Here’s what they are, and how you can fix them.