Change at the Top for Brookstone

| MCM staff

Gifts and gadgets cataloger/retailer Brookstone announced today that its president/CEO Louis Mancini will be stepping down from his position and from the company’s board of directors on March 4. Mancini, the former CEO of Murray’s Discount Auto Stores, had joined Brookstone in 2006.

Nine Steps to a Better Website

| Marc S. Levitt

Websites have become the most essential marketing tool for businesses. One click from a customer is a valuable opportunity that can make all the difference

Toys ‘R’ Us Takes Etoys.com from The Parent Co.

| MCM staff

Toy and baby products retailer Toys ‘R’ Us has acquired the e-commerce site eToys.com from The Parent Co. for an undisclosed sum. The deal also includes the BabyUniverse.com e-commerce site and ePregnancy.com parenting resource site. Toys

Useful Lessons in Website Usability

| Lisa Wehr

A recent survey conducted by Guidance and Synovate found that 36% of online shoppers ran into roadblocks while buying gifts. The roadblocks included factors such as slow load times, problems with or inability to check out, system crashes and more

The Voice of the Corporate Blog

| Chris Baggott

Merchants often pose this question when we discuss implementing a widespread corporate blogging program focused on search acquisition: Who should be blogging at your company?