Making transactional e-mails sell

| Ken Magill

Transactional e-mails represent a vast and mostly untapped selling opportunity. Messages such as order and shipping confirmations and account updates

Entry pages with SEO appeal

| Larry Becker

When a client asks me about how to optimize his or her site, I often reply that it’s a lot like eating an elephant: Tear off one bite a time. For most

Research Sets Sites on the Season

| Tim Parry

Is your site set for the holiday season? It better be, because the spike in traffic is going to come sooner than you think, at least according to a survey released today by digital marketer Oneupweb.

Retail Blogging as a Database Marketing Strategy

| Chris Baggott

Multichannel merchants are getting good at identifying the many relevant keywords that drive their business for pay-per-click. But what about targeting those terms for organic results where perhaps 95% of searchers actually click?