RetailMeNot Files for $230 Million IPO

| MCM staff

RetailMeNot announced Monday that it has filed a registration statement with the Securities and Exchange Commission for a proposed initial public offering of its Series 1 common stock.

The Secret Fix for Mobile App Customer Retention

| Bob Moul

The first step in fixing the mobile app retention problem is acknowledging the situation and understanding why it exists. Few, if any apps are perfect on day one, but the rush to bring an app to market, and an inability to know precisely how audiences will respond, both put pressure on companies to launch apps whether they are ready or not.

MCM Outlook 2013: Ecommerce Research

| MCM Staff

Although merchants acknowledge that ecommerce growth has helped them make their sales, they may not be completely ready to serve the cross-device customer. According to the results of the MCM Outlook 2013 survey, 41.7% of respondents do not have a mobile commerce presence.