Minding Your Online Store

| Lauren Freedman

In today’s multichannel marketplace, taking care of the customer means offering an effective cross-channel strategy, best-in-class merchandising, and exemplary service, aided by targeted marketing.

Harry & David Sells Off Jackson & Perkins

| Jim Tierney

On April 10, Medford, OR-based Harry & David Holdings sold most of the assets of the $73.8 million Jackson & Perkins, including the catalogs, the Website, the customer lists, and the inventory, for roughly $21 million to an investment group headed by Donald and Glenda Hachenberger.

Patagonia Launches Blog

| Tim Parry

Patagonia is the latest multichannel merchant to enter the blogosphere. The manufacturer/marketer of outdoor apparel launched its first blog,

When Testing, More Is More

| Ken Magill

Do you know how big your or button should be? How about what color? Should your online registration process involve more than one page? Right about now

The Importance of an Up-to-Date Website

| MCM staff

I have written on many occasions about how the Internet is a much more advanced communications tool than anything which has come before it, including print brochures and catalogs.