Minding Your Online Store

| Lauren Freedman

In today’s multichannel marketplace, taking care of the customer means offering an effective cross-channel strategy, best-in-class merchandising, and exemplary service, aided by targeted marketing.

Harry & David Sells Off Jackson & Perkins

| Jim Tierney

On April 10, Medford, OR-based Harry & David Holdings sold most of the assets of the $73.8 million Jackson & Perkins, including the catalogs, the Website, the customer lists, and the inventory, for roughly $21 million to an investment group headed by Donald and Glenda Hachenberger.

Affiliating with Success

| Ken Magill

Boy, has affiliate marketing come a long way since the mid-1990s, when Amazon.com and CDNow.com pioneered the practice of paying third parties commissions for online leads and sales.

Patagonia Launches Blog

| Tim Parry

Patagonia is the latest multichannel merchant to enter the blogosphere. The manufacturer/marketer of outdoor apparel launched its first blog,

When Testing, More Is More

| Ken Magill

Do you know how big your or button should be? How about what color? Should your online registration process involve more than one page? Right about now